Nano Brand Strategy and Visual Identity
Overview
Nano is a subsidiary company of Box Home Loans. The purpose of the company is to productize their in-house proprietary software mortgage software for other loan processing companies. The needed their own strategy and identity separate from Box Home Loans brand.
Services
- Brand strategy
- Visual identity
- Marketing tactics
Phase 1: Strategy
The first stage in the process was establishing basic strategy foundations such as personas, purpose, core essence, positioning, benefits, personality and messaging. All of the strategy is laid out and explained in detail in the brand foundation document.
Phase 2: Moodboards
The second stage of the process was distilling all of the complex data of stage one and distilling down into simple brand attributes that could be communicated by a look and a feel. Not only do the moodboards include curated images but the exact strategy behind those decisions.
Phase 3: Concept Exploration Round 1
The inital stage of concepting involved exploring many different styles to experiment and see if any particular direction were more successful than the rest. This stage allowed me to see what was resonating with the client on a concept level and what was successful in communicating the strategy.
Phase 3: Concept Exploration Round 2
The second round of concepting focused on a specific direction that the client liked and fit all of our criteria. I needed to establish the basic mark without any color to make sure the brand had a solid foundation.
Phase 3: Concept Exploration Round 3
With an offical mark finalized, the next stage was to explore color. The brand palette, needed to have sufficient contrast for software UI, incorporate traditional color theory and resonate with the client.
Phase 3: Typography Exploration
The final stage of concepting was exploring typography. I gave multiple options that were extremely readable, versatile, and communicated the personality of the brand attributes.
Phase 3: Style Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed in magna at erat blandit tincidunt rhoncus in arcu. Sed vehicula posuere viverra. Suspendisse felis lectus, maximus eget tincidunt eu, dignissim sagittis ex. Sed ac mattis mauris, vel imperdiet metus. Vivamus sed sollicitudin metus. Donec lobortis congue scelerisque. Aliquam accumsan sodales consequat. Suspendisse tempus, ligula id vulputate dapibus, nunc diam pretium sem, ac pretium metus urna in lorem. Sed malesuada finibus ipsum id condimentum. Ut aliquam id ligula id porttitor. Aenean ac ligula orci. Nulla accumsan ut magna ac porta.
Phase 3: Tactical Guide
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed in magna at erat blandit tincidunt rhoncus in arcu. Sed vehicula posuere viverra. Suspendisse felis lectus, maximus eget tincidunt eu, dignissim sagittis ex. Sed ac mattis mauris, vel imperdiet metus. Vivamus sed sollicitudin metus. Donec lobortis congue scelerisque. Aliquam accumsan sodales consequat. Suspendisse tempus, ligula id vulputate dapibus, nunc diam pretium sem, ac pretium metus urna in lorem. Sed malesuada finibus ipsum id condimentum. Ut aliquam id ligula id porttitor. Aenean ac ligula orci. Nulla accumsan ut magna ac porta.
