Canary Speech Brand Strategy and Visual Identity
Overview:
Canary Speech is medical software and technology company that is able to diagnose patients through analyzing wave patterns in speech. Their brand was inconsistent and needed to establish foundational messaging, strategy and visual identity to grow further.
Services:
- Brand strategy
- Brand messaging
- Visual identity
- Marketing tactics
Phase 1: Strategy
The first phase consisted of building the strategy foundation for what will give Canary Speech the most success in meeting their goals. We identified the the basics of their purpose, who their primary audiences are, and what unique benefits they offer them.
Phase 2: Visual Identity Exploration
They was some discord on their team as to which direction they should go. Some wanted to not change anything, others wanted a complete overhaul. I created two concepts that kept the integrity of the original design and also another that went in a completely new direction.
Phase 3: Visual Identity Finalization
After a striking a balance of which visual identity elements they wanted to keep, the final step was to refine the basics of typography and color to create the most successful version possible.
Phase 4: Style Guide
After solidifying all componenets of the visual identity, I created a comprehensive style guide that would assure anyone who touches the brand would keep the brand quality consistent.
Phase 5: Web, Digital, Social and Print Implementation
With the brand identity established, I created multiple examples of social, print and web marketing executions.
