KISS = Keep It Simple Stupid - A New Approach to production
(no actual kissing though)
Eight years ago we started Direction Films with the goal to focus on a new way of producing jobs when we realised there is a need for TVCs and Content production when clients are spread across the globe and can't all be in the same location due in part to budget constraints.
We have experience in remote service shoots in South Africa, but also abroad with remote PPMs, Wardrobe fittings, remote post production and approvals. Though we welcome back clients and foreign crew back to the country with a fully functional economy, remote shoots will likely stay with us for the foreseeable future.
Direction Films had eight years to perfect a new way of producing content and it is now that we can offer this skill to our local advertising agencies and clients under the 'new normal' (whatever that means, but here we are using the term anyway!).
Direction Films can be of great benefit to agencies now more than ever.
Below some of the work we did in this way locally and abroad
L.L.Bean (1 x TVC)
Pre-Covid (2018)
Filmed at L.L.Bean head office in Freeport, Maine (USA)
PREP: All prep from South Africa remotely (Incl PPMs)
Small crew, over more shoot days
POST: Edited in Cape Town, remote approvals
The 'SneAKA' - Reebok Classics SA
Pre-Covid (2018)
Filmed Reebok Global Headquarters in Boston, Massachusetts for Reebok South Africa.
7 x Social Media episodes, building up towards the live release of the new Reebok Classic SneAKA as designed by AKA.
PREP: All prep from South Africa remotely (Incl PPMs)
Small crew, more shoot days
POST: Edited in LA, all approvals remote.
(7 x Online episodes supplied in 16:9 and 9:16).
USA Ultimate 50 Years (1 x TVC)
Pre-Covid (2019)
Filmed in San Diego, California during the nationals.
PREP: All prep from South Africa remotely (Incl PPMs)
Small crew, more shoot days
POST: Edited in Cape Town with remote approvals
Arlo Winter Solutions (7 x Online Vignettes)
Pre-Covid (2019)
Filmed in the UK
PREP: All prep from South Africa remotely (Incl PPMs)
Small crew, more shoot days including Stills
POST: Edited inhouse in Cape Town with remote approvals (Clients in 5 different countries).
Peppa Pig - entertainmentONE (B2B)
Pre-Covid (2019)
Filmed in London (In studio with 3 camera set up)
35 x Kids over 2 x days, 5 x languages
PREP: All prep from South Africa remotely (Incl PPMs)
Small crew, multi camera
POST: Edited inhouse in Cape Town, remote approvals. Supplied 16:9 and 1:1 versions.