I became a photographer because I love taking photos, and I’m fortunate enough to be one of those lucky few who gets paid to do what they love. That being said, when I got my start in this industry, I don’t think I could have anticipated just how much work was involved in running my own photography business. From taking and editing photos, to filing invoices, to professional networking, there’s no shortage to the number of items that fill my to do list each day.
With so much already on my plate, the last thing I want to do is spend an unnecessary amount of time on any task that takes away from what I want to be doing: taking photos. My work is my livelihood, and I need to be able to share it as soon as I create it — work begets work. To do this professionally and quickly, I use Format () for managing my online portfolio and presenting my work to potential clients.