Themes
Put your best work forward.
As a photographer, you need a website that reflects the quality of your work. Share your images the way you want them to be seen with our flexible, easily customizable templates.
Using Format
Browse photographer portfolios.
See how photographers around the world use Format to share their passion for photography.
Client Proofing Galleries
Deliver client work directly from your portfolio.
Avoid the hassle of multiple tools, downloads, and large file transfers with built-in client proofing galleries. Your website—and your brand—stays with your client every step of the way.
Lightroom
Simplify your workflow.
Integrate the tools you already use and publish to your online portfolio directly with Format Publisher for Adobe Lightroom.
Design Editor
Easy-to-use tools.
Build your website in minutes with our intuitive design editor. There’s no need to learn how to use difficult software—and absolutely no coding required.
Customization
Change your look—anytime.
Switch up your site as often as you like with a new theme, preset, and custom details to keep things cohesive and on brand.
From colors to fonts, I can customize every part of my portfolio without needing to code at all.”Hudson Christie, Illustrator
There’s so many flexible templates to choose from—it’s easy to find one that compliments my photos.”Jessica Lehrman, Photographer
I set up and customized a website theme in about 30 minutes, now that I know the ins and outs! Format rocks, and I love your customer service.”Bernie DeChant, Photographer
Format has helped me contextualize my work in a way that no other platform has before.”Haruka Sakaguchi, Photographer
Using Format
We’re here to help you succeed.
Our support team is made up of photographers, artists, and designers who are available to answer all Format questions 24/7. Go ahead, ask us anything about your website.
Try Format
free for 14 days.
FAQ
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Why do I need a photography website?
A professional website is one of the best ways to help new clients find you—and for you to show them what you can do! With Format, everything a photographer needs is in one place: integrate your social media feed, blog about your work, use the proofing feature to deliver and get feedback, and publish directly from tools you already use like Lightroom.
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Do I need to know how to code?
You absolutely do not need to know how to code to create a professional online portfolio. Your Format site comes with intuitive tools and 24/7 help from Format Experts that make it easy to customize your site exactly the way you want. Of course, if you want to personalize your website even more, our Pro and Premium plans offer access to CSS and HTML editing.
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I already have a custom domain. Can I use it with Format?
Of course! If you already have a custom domain, you can connect it to your Format website. Our Customer Success team connects user domains to make the process easier. If you’re more hands-on we have support articles to get you started, and our Format Experts are available any time you need help.
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Does Format include hosting for my website?
All Format plans automatically include hosting so you don’t need to purchase hosting services through a third party.
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I’m bad at learning new software, will someone help me?
Yes! We have 24/7 support. Our team will create personalized how-to videos, guide you on your screen, and talk you through anything you need to know one-on-one. We’re creators like you and we take helping Format users very seriously.
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Are Format sites mobile-ready?
Absolutely! All our themes are optimized to be viewed across all devices and platforms: from high-res desktops to laptops and smartphones.
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Is it easy to use?
Yes! Ease of use is our main priority—without sacrificing unique, customizable designs that make your work shine.
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What makes Format better than what I currently use?
We’re a one-stop shop. We have everything you need all in one place: proofing, store, blogging, and beautiful themes to showcase your work. Format also focuses on building the best product for creators like you looking to showcase their work in dynamic and impactful ways. We improve Format on a monthly basis and work hard to have an understanding of what you need in order to succeed. We care about your success. We’re also top rated by third-party reviews compared to other website builders on the market.
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What are premium themes?
We work with independent designers and artists to develop a set of exclusive themes with a distinct visual style. You won’t find themes that feel this seamless anywhere else. Explore the premium themes here to find the one that matches your own visual tastes and how you like to share your work.
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Can I cancel at any time?
Absolutely! We would be sad to see you go, but we want you to find the right solution for you. You can reach out to our Customer Success team at any time if something isn’t working and we’ll do our best to solve the issue together. For a full refund, cancellations for a yearly plan must take place within the first 30 days.
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Sign up for a free trial with Format. No credit card required.
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Choose a template. Don’t worry—if you change your mind later, you can easily switch templates.
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Upload your work. Create a gallery or custom page to display your work.
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Edit your site. Customize your site menu to include exactly what you want.
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Personalize your design. Make it yours and change options like the template preset, fonts, and colors.
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Ready to go further? Set up your store, add SEO or social media integration, and more—whenever you want.