Format News and Media Resources

Press Release

October 27, 2016

Format is the #1 Ranked Portfolio Builder

A survey of over 800 creative professionals finds Format to be the #1 portfolio builder

Toronto, ON — October 27, 2016 — A recent survey analysis conducted by contacted over 800 portfolio users to determine which online portfolio builder had the highest rate of customer satisfaction based on Net Promoter Scores (NPS). Released today, the results revealed that among thirteen most of the popular online portfolio builders, has the highest customer satisfaction with a 95% recommendation rate from users.

“We surveyed 800 real-life subscribers and let their satisfaction do the ranking. The key here is that we reached out to ask real users their opinions—rather than them coming to us with reviews. By approaching verified users, we ensure the results are unbiased and accurate,” said Steven Benjamins founder of

Founded in 2010 , is a self-funded start-up dedicated to providing creative professionals with easy to use, beautifully designed online portfolios. From photographers to visual artists, designers to models, tens of thousands of creatives in over 190 countries turn to Format to create professional online portfolios to showcase their work.

When asked why they would recommend Format, anonymous respondents cited the customer service, ease of use, well designed templates, and the price as deciding factors.

“I would definitely recommend Format, I love it, simple, easy to use and navigate when putting together. It has many features and what I love the most is the detail and design and simplicity that it offers for photographers. I tried out other website builders but Format was the only one to suit my photography needs and my website is exactly how I want it to look—Format is a 10/10,” said an anonymous survey participant.

CEO Lukas Dryja notes that Format is dedicated to providing a product to help creatives build a professional online presence.

“Because Format is an online portfolio platform for creatives, every decision we make focuses on the needs of our users,” said Dryja. “We strive to innovate our products while always keeping the needs of creative professionals in mind. We are committed to providing the most powerful, flexible and beautiful tool for all creative professionals."

About Format

Format makes it easy to build a professional portfolio website—without learning to code. Tens of thousands of creative professionals in over 190 countries use the platform to beautifully showcase their work, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company.

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For images, additional information and/or interview requests, contact:

Marianne Litman
Content Marketing Specialist