Format News and Media Resources

Press Release

August 11, 2015

Unveiling Format Magazine, a New Daily Destination for the Creative Community

Toronto, ON — August 11, 2015 — Launched today, Format Magazine is a new online publication that explores the creative mind. Taking an interest in creative individuals and their process, it goes beyond showcasing work; it delves into what drives people to create and how they think and make.

Featuring the world’s leading creatives — both established and emerging — Format Magazine aims to inspire and inform through honest experiences, opinions and practices. It features photographers, illustrators, graphic designers, artists and other creative professionals alongside the decision makers that hire them — from designer and art director Jessica Walsh to creative consultant, filmmaker, photographer and Instagrammer Gareth Pon.

We thoroughly believe the whole is greater than the sum of its parts,

says Format CEO & Creative Director, Lukas Dryja.

Format Magazine is not just about one artist, one story or one series, it’s about connecting and growing as a collective; it’s a place to explore ideas, debate imperative topics and discover inspiration.

Alongside InFrame, Format Magazine hosts the following collection of carefully edited content:

Learn the story behind the name. Profile is an intimate, in-depth read on renowned creative talent, their journeys and work. Get to know:

Engage with topics that matter most. Dialogue is a weekly panel discussion surveying a rotating group of industry leaders. Explore the beliefs of:

Discover the essential and eccentric. On Hand looks inside the creative toolkits of professionals across a number of industries and disciplines. Find out what’s in the bags of:

Get a jump on rising talent. Radar highlights emerging artists and never-before-seen projects. Explore the works of:

Visit Format Magazine daily for new interviews and fresh inspiration:

Contact Format below to receive advanced previews of upcoming stories and exclusive content.

Share: Check out #FormatMag by @useformat, a new destination for discovering creative talent. Now ft. @swissmiss @laurenlemon:

About Format

Format makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 140 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company.

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Press Contact

For images, additional information and/or interview requests, contact:

Jillian Lockwood
PR Manager, Format