Format News and Media Resources

Press Release

October 28, 2015

InFrame ft. Solmaz Saberi, Raw Talent & Conviction Lead Fashion Photographer to World’s Largest Celebrities

Toronto, ON — October 28, 2015 — Solmaz Saberi is a Los Angeles-based photographer, director and magazine owner with an adoring fan following (128,000 on Instagram to be exact). She is also the subject of the third episode of online documentary series InFrame, launching today.

Saberi has over a decade of experience in the fashion, beauty and entertainment industries. Her portfolio, encompassing commercial, editorial and motion work, is characterized by bright hues, bold poses, glamorous wares and a cast of colorful celebrities. She’s captured personalities Paris Hilton and Amber Rose, musicians Miguel, Christina Milian, and Pia Mia, and actresses Vivica A. Fox end Carmen Electra.

In 2010, she founded Unleash’d Magazine to showcase her unique vision. The quarterly publication, with its next issue coming out in just a few weeks, profiles nonconformist, dream-chasing talent through a strikingly fresh lens.

Saberi, an Iranian-born mother of one, began her career as a hair stylist and makeup artist and initially learned photography to assemble her first print portfolio. She quickly fell in love with the craft, forcing her to make a series of difficult decisions.

She arrived at where she is today through continued perseverance — a trait she learned early on in life, after moving to the United States at the age of twelve without speaking a word of English.

"I got here because I never gave up. I just kept going. I believed in myself. There's no Plan B, it's just Plan A.. Like... Plan B is dead."

Produced by portfolio website platform Format and filmmaker Bas Berkhout, InFrame is an online documentary series that reveals the talented people behind great creative work and their stories. Watch the full episode featuring Solmaz Saberi's journey on Format Magazine and Vimeo.

See more of her work on her Format portfolio at

About InFrame

InFrame is an online documentary series produced by and Bas Berkhout. Each video that makes up the collection of intimate shorts follows a talented creative individual from the Format community, profiling their unique path to success. From humble beginnings to unforgettable triumphs, InFrame gets to the heart of the person behind the professional.

About Bas Berkhout

Born and raised in the Netherlands, Bas Berkhout is an award-winning filmmaker and producer with over 12 years of worldwide experience in the field of commercial and documentary filmmaking. Currently residing in Brooklyn, NY, Berkhout has a proven track record with producing viral online content. In 2012, he co-founded the storytelling film series Like Knows Like profiling creatives and entrepreneurs famous in the digital world, and became a Vimeo Staff Pick three times within one year. Since, he has worked with partners and clients including Vimeo, CreativeMornings, Samsung, ING Insurance, ASICS Europe and now, Format.

About Format

Format makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 140 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company.

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Press Contact

For images, additional information and/or interview requests, contact:

Jillian Lockwood
PR Manager, Format