Format News and Media Resources

Press Release

July 07, 2014

4ormat rebrands to Format as it launches new version of its online portfolio builder for creative professionals

Toronto, ON — July 7, 2014 — 4ormat, an online portfolio platform used by tens thousands of creatives in over 125 countries worldwide, announced today that it will now be known as Format following the closing of a three year long acquisition of the much sought after domain name — a new stepping stone for the popular online portfolio website builder. Along with the rebrand, Format has also announced the launch of the next version of its online portfolio platform with a host of new features.

Since 2010, the Toronto-based startup has worked towards creating a highly-customizable platform that enables all creative professionals to design, build, and manage their own portfolio websites with ease, becoming the trusted choice of creatives all around the world. With the announcement of a simpler, easier-to-remember domain name, Format is proving yet again that this popular website builder is here to stay.

“It’s now clear that creative professionals want an easy-to-use yet elegant solution for creating and managing their online portfolio. Everyone prefers to devote their free time to their creative passions, and for most creatives, that doesn’t include learning to code or optimizing their website for mobile devices,” says CEO Lukas Dryja. “The highly-competitive landscape of the creative marketplace demands that creative professionals publish their work as easily as possible, without needing to deal with web developers, servers, or FTPs in order to update their sites.”

Today, the company is unveiling the next version of the platform by introducing the portfolio site's latest features, including a new Theme Editor that enables Format users to control the design of their websites as well as the mobile and tablet versions of their portfolios all within one consistent, simplified interface. This launch also includes a new image-based blogging platform, a host of new page management tools and an app redesign. The new, lighter interface improves clarity and legibility, allowing for clearer management of content and websites. Format gives you the power to easily create a beautiful, professional portfolio within minutes.

Discover the new Format and all the new features designed specifically for creative professionals in this video:

About Format

Format makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 125 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company.

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Jillian Lockwood, PR Manager