Meet graphic artist Paul Pateman aka Pâté. Known for his visually-arresting images and type compositions, his work is as equally direct and uncomplicated as it is wickedly humorous.

Once a celebrated, award-winning Creative Director in London’s advertising world, Format’s 2nd episode of InFrame chronicles Pâté’s pursuit of a career he was passionate about — a cause, I’m sure, that would resonate with many of your readers.