Sell Online.
Commission Free.

The Format Store is e-commerce made easy. Sell your unique products, services, and digital downloads online.

No credit card required.

Format Store

Sell your unique products, services, and digital downloads online with no commission.

Prints Marketplace

Upload your images and digital files then our lab partners handle the rest.

Format Store

Make extra income from your practice. The Format Store makes it easy to sell nearly anything your creative business has to offer.

flexible tools for selling your products
Flexible tools for selling your products, digital downloads, and services.

Make extra income from your practice. The Format Store makes it easy to sell nearly anything your creative business has to offer. Sell physical products like paintings, ceramics, and photo prints, or digital downloads. You can even charge for services like photoshoots and workshops through the Format Store. 

PayPal for easy, international payment processing.

Connect your business PayPal account for seamless, international payment processing. Take comfort in secure, encrypted transactions. Your clients will love the flexibility to pay through PayPal or check out as a guest to pay with a credit card. You have complete control over the prices, currency, and shipping.

paypal for easy international payment processing
design your store
Easily adjust the design of your store to match your website.

Format’s advanced design options allow you to customize the look and layout of your store. Adjust the number of columns, spacing, image layout, colors, typography, and more.

Integrated SEO to boost your reach.

Increase visibility of your products by adding SEO descriptions for your projects. Format offers integrated SEO on your individual store products so each product description will boost your online ranking. Get eyes on your products in search engines.


Sign up for a 14 day free trial. No credit card required.

Frequently Asked Questions

Format offers two different ways to sell your work, the Format Store and Format Prints Marketplace. 

The Format Store allows you to sell directly through your website. Prints Marketplace allows you to sell through your Prints Marketplace profile.

The Format Store collects payments in connection with your business PayPal account.
Prints Marketplace collects payments in connection with your Stripe account.

Format Store: sell physical products, digital downloads and services directly through your site and handle printing and shipping yourself.

Format Prints Marketplace: sell photos and digital prints through our database of makers on the Prints Marketplace and we handle printing and shipping for you.

Format’s Customer Experience team offers 24/7 support via live chat or email at

There are no transaction fees or commissions  to Format for sales through the Store. There are fees associated with your business Paypal account. For information about PayPal transaction fees please consult their website.

Format works in connection to your business Paypal account (Format Store) and Stripe (Prints Marketplace) to ensure secure payment processing, protected by the encryption on these trusted payment platforms. For more information about the security measures of Paypal and Stripe, please consult their respective websites.

Yes. Go to Design>Theme>Store there are options for adjusting the look and layout of your Store page on your Format website. For more information on this, please consult this help article.

Format offers myriad help articles, video guides and more. Follow this link for resources on the Format Store feature and this link for resources on Format Prints Marketplace. For additional support, contact the Custom Experience team 24/7 via live chat or by email

*Offers are valid until December 31, 2023 at 11:59 p.m. PST. 50% discount off the subscription price of a new Basic, Pro or Pro Plus annual plan will be automatically applied at checkout with code 50FORMAT. Discount applies to the first year only. Offers cannot be combined with any other promotion.