Format Affiliates Terms of Service
EFFECTIVE AS OF JANUARY 24, 2019
General Terms
Terms and Conditions: The term of all Special Terms outlined will begin upon Format’s acceptance of your affiliate application and will end when terminated by either party. Either the affiliate or the Format team may terminate this Agreement at any time. All affiliates have already accepted binding terms with PartnerStack (i.e., the platform on which the Format affiliate program runs), and the following terms are specific to the engagement as an affiliate with the brand, Format. Promotional Methods Spyware, adware, parasiteware, and cookie stuffing are not permitted. If your website offers a toolbar or browser extension we request for Format to be disabled from this software. Any use of Toolbar promotions without the opportunity to opt out will result in commission being reduced to 0%. Promotions/Coupons Affiliates may only display and receive credit for offers provided through the affiliate program. Unauthorized coupon use will result in commission deduction and potential removal from the program. FTC Rules for Twitter and Facebook – before every review or any ad post with an affiliate link, it must have #ad prior to the post if it includes a direct link to the merchant. You do not have to disclose if social media posts are only directed to your blog post. For any posts which have an affiliate link included and you have received a free product or you are endorsing a product you must disclose before the review a brief disclosure stating that you received the product in return for an honest product review and the post includes an affiliate link. Breach of these terms will lead to immediate termination from Format’s affiliate program.
Trademark Bidding Terms
Affiliate cannot use the Format mark or logo in connection with keyword-triggered advertisements, including keyword, adcopy, display URL, destination URL and content networks and associated networks. Brand keywords include Format and Format.com, and Ideaform Inc.. Affiliate cannot use keywords associated with Format and Ideaform Inc. trademark and various misspellings, including, but not limited to, Format, Format.com, IdeaformInc., Formt, etc. We request that the major search engines including, without limitation, Google, MSN and Yahoo designate Format and Format.com as a “negative broad match keyword”. Traffic generated by search engine ads from affiliates must land on the affiliate website, not any web property of Format.com. Affiliates should also adhere to the following search guidelines:
- Affiliates may NOT bid on the Format trademark plus modifiers without prior written consent from the Format Affiliate Program Manager.
- Affiliates may only bid on SEM terms within the geographical region(s) authorized by the Format Affiliate Program Manager
- Affiliates shall NOT bid on trademarked terms or misspellings available through websites, search engines or other directory or referral services (e.g., Google, Yahoo, MSN).
- Such promotional tactics will result in automatic reversal of commissions and immediate dismissal from the Format Affiliate Program.
- Affiliates will NOT apply to register any domain name or trademark incorporating the Format brand (or any part of it including misspellings as outlined in the Protected SEM Bidding Keywords section of the Search Engine Marketing Policy)
- Affiliates may NOT use corporate-owned domains and URLS (e.g. www.format.com).
- Affiliates will not attempt to mask or redirect links/URLS to gain additional sales.
- Affiliates may NOT use ad copy that represents an ad as an official corporate ad or website.
- Affiliates may NOT use ad copy that misrepresents the offers available or misleads the customer in any way from the offers authorized by Format for the affiliate to use.
- Affiliates will not send dedicated email blasts to affiliate contact lists unless affiliates receive prior permission from the Format Affiliate Program Manager.
- We do not allow the use of any PopUnder, PopOver, or SplashPage to be used as a result of traffic landing on any of our Format Property Pages.
Affiliate Approval/Removal Terms
Once Format has approved an affiliate to the program, all terms & conditions and special terms must be adhered to. Failure to do so will result in loss of commission and/or removal from the program. PPC/search Spyware, adware, parasiteware, and cookie stuffing are not permitted. If your website offers a toolbar or browser extension we request for Format to be disabled from this software. Any use of Toolbar promotions without the opportunity to opt out will result in commission being reduced to 0%. The general program terms will be: 50% of every sale made, for the first year of the life of a customer. Format will review each application and if deemed unsuitable for any reason will reject the application. If you wish to understand further information on why the application was declined you can email affiliates@format.com.