Cookie Policy
EFFECTIVE AS OF SEPTEMBER 1, 2023
Thank you for your interest in Ideaform Inc. (together with our affiliates and subsidiaries, (“Ideaform,” “we,” or “us”). This Cookie Policy explains our use of “cookies” and other tracking technologies, including, but not limited to, web beacons, pixels, clear gifs, and other similar technologies (collectively, “Cookies and Other Tracking Technologies”) that are employed on the format.com website (and any successor or other domains that we operate) and all content, services and products, including our mobile applications, that we provide (collectively, the “Application”). Note that any capitalized terms not defined in this Cookie Policy have the meanings set forth in our Terms of Service. If you have any comments or questions about this Cookie Policy, feel free to contact us at privacy@format.com.
PLEASE READ THIS COOKIE POLICY CAREFULLY AS IT DESCRIBES YOUR RIGHTS, RESPONSIBILITIES, AND LIABILITIES. BY ACCESSING OR USING THE APPLICATION, YOU ARE CONSENTING TO THE TERMS OF THIS COOKIE POLICY AND OUR TERMS OF USE AND PRIVACY POLICY.
What are Cookies and Other Online Tracking Technologies?
Cookies are small files that are downloaded to your device when you visit a website. The cookie then sends information back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Other types of tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Application. Accordingly, Cookies and Other Tracking Technologies allow our Application to recognize your device and track your activities and preferences, thereby allowing you to navigate between pages efficiently and to generally improve the user experience. The information provided below about cookies also applies to the other tracking technologies referenced above (i.e., web beacons, pixels, clear gifs, and other similar technologies). You can find more information about cookies at www.allaboutcookies.org.
Cookies are often categorized by function. We use four types of cookies by function on our Application:
| Name | Description |
| Essential Cookies | These are cookies that are strictly necessary for the functioning of a website or for performing services that an individual user has requested. For instance, these cookies are necessary to allow us to operate our Application so you may access them as you have requested. These cookies let us recognize that you have created an account and have logged into that account to access the Application. They also include cookies that enable us to remember your previous actions within the same browsing session. |
| Analytical/Performance Cookies | These cookies collect information and statistics about how individuals use the Application (e.g., which webpages or other portions of the Application visitors go to most often). These cookies are used to improve how the Application functions. |
| Functional Cookies | These cookies allow the Application to remember choices users make and to provide enhanced, personalized features. For example, within our Application, these cookies remember users’ language preferences. |
| Targeting/Advertising Cookies | These cookies are used to deliver advertisements relevant to a specific user of the Application. They remember that a user has visited a website and share this information with other organizations such as advertising vendors. |
Cookies can also be categorized by how long they remain on your device and by who puts the cookie there. There are four broad categories of duration and placement cookies that we use on the Application:
| Name | Description |
| Persistent Cookies | Persistent cookies remain on your device until deleted manually or automatically. |
| Session Cookies | Session cookies remain on your device until you close your browser, at which time they are automatically deleted. |
| First-Party Cookies | These cookies are placed by the party operating the website or service. For example, any cookies we place on your computer from our Application are first-party cookies. |
| Third-Party Cookies | These cookies are placed on a website or service by a party that does not own or operate the website or service. |
How Does our Application Use Cookies and Other Tracking Technologies?
We use Cookies and Other Tracking Technologies to identify you and your interests, to remember your preferences, to facilitate our marketing, to track your use of our Application, to monitor and record any and all activities and communications to, from, and on, the Application in order to safeguard, improve, and analyze usage of, the Application, and for the other purposes listed in our Privacy Policy. For the avoidance of doubt, you hereby acknowledge, agree, and consent to, such monitoring and recording. To administer our Application and for research purposes, Ideaform may, from time to time, contract with third-party service providers to track and analyze statistical usage and volume information from our Application. These third-party service providers use persistent cookies to help us improve the user experience, manage the content on our Application, and analyze how users navigate and utilize the Application.
The Cookies and Other Tracking Technologies we use on the Application are as follows:
| Cookie | Type | Description | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare set the cookie to support Cloudflare Bot Management. | 30 minutes | Functional |
| _clck | Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. | 1 year | Analytics |
| _clsk | Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording. | 1 day | Analytics |
| _dd_s15 | This cookie is set by Datadog is used to group all events generated from a unique user session across multiple pages. | 15 minutes | Analytics |
| _fbp | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. | 3 months | Analytics |
| _ga | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 1 year 1 month 4 days | Analytics |
| _ga_F7FL75LEWJ | Google Analytics sets this cookie to store and count page views. | 1 year 1 month 4 days | Analytics |
| _gat | Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. | 1 minute | Performance |
| _gcl_au | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. | 3 months | Analytics |
| _gid | Google Analytics sets this cookie to store information on how visitors use a website while also creating analytics report of the website’s performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. | 1 day | Analytics |
| _uetsid | Bing Ads sets this cookie to engage with a user that has previously visited the website | 1 day | Performance |
| _uetvid | Bing Ads sets this cookie to engage with a user that has previously visited the website. | year 24 days | Performance |
| 1P_JAR | This cookie set by Google for marketing/tracking. | 1 month | Advertisement |
| AEC | This cookie prevents malicious sites from acting on behalf of a user without that user’s knowledge. | 6 months | Functional |
| ajs_anonymous_id | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. | 1 year | Analytics |
| amplitude_id_4cea8af949ec5747dfffee5450e4b625format.com | Amplitude sets this cookie, which is used to uniquely identify the user’s machine. | 1 year 1 month 4 days | Analytics |
| amplitude_idundefinedformat.com | Amplitude sets this cookie when the curent user does not have an id yet. | session | Other |
| ANONCHK | The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well. | 10 minutes | Advertisement |
| CLID | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. | 1 year | Analytics |
| first_visit_channel_referrer | This cookie is set by Format to record the marketing channel from which the user arrived on their first visit. | 3 months | Other |
| first_visit_channel_url | This cookie is set by Format to record the landing page on which the user arrived on their first visit. | 3 months | Other |
| fr | This cookie is set by Facebook to provide ad delivery or retargeting. | 3 months | Advertisement |
| IDE | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. | 1 year 24 days | Advertisement |
| intercom-device-id-uinqovrx | This cookie is set by Intercom to record the device ID for this client. | ||
| intercom-id-uinqovrx | This cookie is set by Intercom to record the Intercom ID for the client. | ||
| intercom-session-uinqovrx | This cookie is set by Intercom to record the session ID for the client. | ||
| last_visit_channel_referrer | This cookie is set by Format to record the marketing channel from which the user arrived on their most recent visit. | 3 months | Other |
| last_visit_channel_url | This cookie is set by Format to record the landing page on which the user arrived on their most recent visit. | 3 months | Other |
| ln_or | This cookie is set by LinkedIn and is used to determine if Oribi analytics can be carried out on a specific domain. | ||
| MR | This cookie, set by Bing, is used to collect user information for analytics purposes. | 7 days | Analytics |
| MUID | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. | 1 year 24 days | Advertisement |
| NID | NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. | 6 months | Advertisement |
| registered | This cookie is set by Format to record whether the current user has registered yet. | ||
| request_method | This cookie is set by Format to help with page navigation functionality. | session | Other |
| seen_previously | This cookie is set by Format to determine whether this client was seen previously. | ||
| SM | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. | session | Analytics |
| SRM_B | Used by Microsoft Advertising as a unique ID for visitors. | 1 year 24 days | Performance |
| test_cookie | doubleclick.net sets this cookie to determine if the user’s browser supports cookies | 15 minutes | Advertisement |
Google Ads and Analytics. We use “Google Analytics” to collect information about the use of our Application. Google Analytics collects information such as how often users visit the Application, what pages they visit when they do so, and what sites they used prior to coming to the Application. We use the information we get from Google Analytics only to improve our Application. Google Analytics collects only the IP address assigned to your device on the date you visit our Application rather than your name or other personal information. We do not combine the information collected through the use of Google Analytics with other personal information. Although Google Analytics plants a cookie on your web browser to identify you as a unique user the next time you visit our Application, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Application is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to the Application by disabling cookies on your browser. Along with cookies, Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) to compile aggregated statistics to analyze how our Application is used. You can find additional information on how to install a browser add-on to prevent your data from being used by Google Analytics at tools.google.com/dlpage/gaoptout.
Facebook. We use cookies and pixels set by Facebook. With the support of the Facebook pixel, Facebook is able to determine you as a visitor to our Site in order to assist us display advertisements to you (e.g., “Facebook Ads”). We use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offerings or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (i.e., “custom audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook ad (known as a “conversion”). For more information, see Facebook’s privacy terms.
Microsoft. We use analytical and tracking tools from Microsoft, such as Microsoft Ads. Microsoft collects and receives personal information from users to provide Microsoft’s advertising services and you learn more about Microsoft’s privacy practice by viewing its Privacy Statement at: https://privacy.microsoft.com/en-us/privacystatement.
How Do We Use and Share Information?
The information and data we gather from our Cookies and Other Tracking Technologies will be used, retained, and shared in accordance with this Cookie Policy and our Privacy Policy.
Rejecting Cookies and Your Options
You can stop cookies from being downloaded on your device by selecting the appropriate settings on your browser. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting www.allaboutcookies.org. Please note, however, that without cookies you may not be able to access or take full advantage of the Application. Most browsers allow users to use a “private mode” by which cookies are deleted after your website visit. Please read the help section of your browser to learn more about how to activate the “private mode.” You could still visit our Application if your browser is in “private mode”; however, the user experience may not be optimal, and some features may not work.
- Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox.
- Click here to learn more about “Incognito” and managing cookie settings in Chrome.
- Click here to learn more about “InPrivate” and managing cookie settings in Internet Edge.
- Click here to learn more about “Private Browsing” and managing cookie settings in Safari.
If you want to remove previously stored cookies, you can manually delete the cookies at any time. However, this will not prevent the Application from placing further cookies on your device unless and until you adjust your browser setting as described above.
More Information. You can find more information about cookies, behavioral advertising, and online privacy at www.allaboutcookies.org. For some of our service providers that participate in the Digital Advertising Alliance (DAA), you can exercise your choice to opt out of interest-based advertising at http://optout.aboutads.info. You may also opt out of receiving interest-based ads from many third-party websites and applications through the Network Advertising Initiative’s (NAI) Opt Out Tool, which is available at http://www.networkadvertising.org/choices. Certain types of mobile devices have an identifier that provides organizations with the ability to serve targeted advertising directly to a specific mobile device, and you may (depending on the device) be able to limit advertising, reset the advertising identifier, and turn off your device’s tracking features within your device’s settings. For more information see http://youradchoices.com/appchoices.
Targeted Advertising Opt-Out Rights / California “Do Not Share” Right
Pursuant to certain U.S. state law (e.g., Colorado, Connecticut, Virginia) you may have the right to opt out of having your personal information used for targeted advertising purposes. Ideaform uses third-party analytical and targeted advertising features on our Application and similar web tools provided by our marketing partners. To learn more on how you can opt-out from these features and tools, please see above (Rejecting Cookies and Your Options).
California Opt-Out Rights / Do Not Share My Personal Information. Pursuant to the California Consumer Privacy Act of 2018, as amended (CCPA), as amended by the California Privacy Rights Act of 2020, California residents have the right to opt out of the “sharing” of your personal information. Ideaform uses third-party analytical and targeted advertising features on our Application and similar web tools provided by our marketing partners, and such features, tools and marketing relationships involve the disclosure of your personal information to third parties and may constitute the “sharing” of your personal information for CCPA purposes. To learn more on how you can opt-out from these features and tools, please see above (Rejecting Cookies and Your Options).
Legal Basis: European Union (EU), Switzerland, and United Kingdom (UK).
Legal Basis for Processing. We process your personal information in accordance with the legal bases set forth in law. For example, our processing of personal information (as described herein) is justified based on the following legal grounds:
Consent. Processing is based on your consent (e.g., you register to receive our marketing materials, you voluntarily contact us).
Legitimate Interests. Processing is necessary for our legitimate interests as set out herein (e.g., monitoring your use of the Application and your compliance with the terms and conditions governing the same, improving our Services
COOKIE POLICY UPDATES
We reserve the right to amend this Cookie Policy at any time. We will notify you if this Cookie Policy is amended by updating the “Effective As Of” section listed above. It is your responsibility to periodically review the Cookie Policy to determine whether any amendments have been made hereto. Your use of the Application and continued use of the Application after any amendments are made to this Cookie Policy, signifies your consent to this Cookie Policy and any amendments hereto. We may, in our sole discretion, provide you communications, including via email or text messages, about changes to our Cookie Policy; however, such communications do not abrogate or otherwise limit your responsibility to periodically review this Cookie Policy to determine whether any amendments have been made hereto.
Questions?
For information about the cookies and similar technologies used on your Portfolios email us at privacy@format.com.
If you have any questions about this Cookie Policy, please contact us at privacy@format.com
Our Address:
Ideaform Inc. C/O Stikeman Elliott, 199 Bay St. Suite 5300, Commerce Court West, Toronto, Ontario M5L 1B9
1.888.568.8276
