Format is an all-in-one portfolio website builder with built-in tools like proofing, SEO, an online store, and blogging.Build My Portfolio
The first choice you’ll make when setting up your online portfolio is how you want your theme to look. No pressure, though—if you decide later that you don’t like the theme you’ve picked, you can change things up whenever you like. It can be easy to get caught up procrastinating when you’re worried about everything looking perfect, so give yourself a break. Keep in mind that once you have your basic site set up, you’ll have lots of time to customize and change it up as much as you want. Pick a portfolio template you like to get started with and go from there.
Deciding what work to include in your online portfolio can be a challenge. Start by curating just ten images that you know will make you stand out. In the future, you can create more galleries for portraits, landscapes, personal work, works in progress—whatever you feel like showcasing. But for now, just select ten of your best pieces.
Think of this as a highlight reel. When someone ends up on your site, you want them to get an accurate, positive impression of your work right away. Having a well-thought-out gallery to scroll through offers visitors a window into your work the moment they land on your page.
We know it can be overwhelming to try to distill a large (or small) body of work into just a few images, especially when you have an emotional attachment to your creative output. If you can, try looking at your work through the eyes of a prospective client or photo editor. What jumps out at you? It can also be helpful to select pieces you’ve received praise for in the past. Still not sure? Ask for a second opinion! Enlist a trusted friend or colleague and get their honest feedback.
Once you’ve selected your first gallery images, just choose “Gallery” from the “Create New” tab and upload, adding captions if you choose. Well-written captions can be a good way to give context to your work, especially if you’re showcasing commissioned pieces or collaborations.
The “Design” tab of your dashboard is where you get to have fun and play around with how your online portfolio looks. Explore the different themes and presets, and then customize as much as your heart desires.
Under “General,” you can change the font and sizing of your website logo, or add an image if you have a custom logo you’d like to use. You can also edit the style of your site’s headlines, text, links, and footer, and change the background color. Choose one of the custom fonts for a quick way to give your portfolio some unique character.
You’ve done a lot so far! You’ve curated your work, customized your theme, and created a menu that makes it easy for people to navigate around your site. Now it’s time to add contact info and an about section to your online portfolio so visitors know who you are and how to get in touch with you. This is a crucial step since the about page is the most-visited page for Format portfolios—don’t miss your chance to make a great impression.
This is where your biography, CV or resume, and contact information live. Including a headshot is nice but not mandatory. You could also add links to things like published work, press, and reviews here, or you could save that info for a different page.
Obviously, we don’t recommend listing what you don’t want to do in your bio, but taking stock in this manner is a good way to discover what you should include. A strong about page should give you a sense of the author, their focus, and their style. Aim for friendly rather than overly formal. It’s a conversation, not a resume.
Create Your About Page
Under “Create Page” in the “Pages” tab of your dashboard, select “Custom Pages” to find a selection of about page templates you can customize.
Since you’ve put so much work into your online portfolio, you want to make it easy for people to contact you. You have two options here: create a dedicated contact page or add a contact form right on your about page.
Either select your about page in the “Pages” tab of your dashboard and choose “Add Section” or create a new custom page and choose a contact form template.