Founded in 2011, Tattly was a response to some less-than-attractive transfers founder Tina Roth Eisenberg’s daughter brought home from a birthday party. Finding they offended her “Swiss aesthetic”, Tina did a little research, contacted her illustrator friends and got to work.
Before she knew what had happened, Tattly took the internet by storm, and Tina’s team was working tirelessly to fill all the orders they were receiving. Since then, Tattly has expanded into stationary, collaborated with NPR, and most recently, worked with Rifle Paper Co. to produce their very first metallic Tattly. What Tina admits started as a little bit of fun has since become something else altogether — but it isn’t the first time a Tina side project blossomed into a more time consuming endeavor. Creative Mornings, Teux Deux and the swissmiss blog, all Eisenberg creations, began as secondary undertakings; each has now become a successful stand alone enterprise.
Now in its 4th year, Tattly has grown considerably since it’s humble beginnings. Format Magazine got a chance to talk with five of Tattly’s twelve person team (thirteen if you count Sheila the security dog) about all matters collaborative.