Did you know that your “About Me” page is the most-visited page on your online portfolio. Check your stats and you’ll see that it’s true. After they see your images, it’s the natural next step for both clients and fans. Who’s the person behind the work?
For many people, writing about yourself isn’t easy. Whether you’re just starting out in your field, or you have years of experience behind you, figuring out how to describe what you do in a few quick sentences is a challenge.
You want to make sure visitors to your site understand your work—but you don’t want to go into too much detail in case they lose interest. You want to mention recognition you’ve received and exciting projects you’ve completed—but you don’t want to seem like you’re bragging.
Even if you’ve hit the perfect balance of writing just enough about your professional experience, there’s still the question of how to make your bio stand out from all the others out there. You want to make your “About Me” page memorable and different—but how can you keep things personal without seeming unprofessional?
We’ve put together a simple step-by-step guide to creating a biography that works: one that’s personal and professional at the same time, and that can be finished up in seven easy steps.
1. Introduce yourself
Use the very first line of your “About Me” page to simply tell visitors who you are. Think about how you would introduce yourself to someone who’s asked what you do, and just go from there. Make sure you mention the city you’re based in.
2. Aim for a friendly, casual tone
There’s no need to be overly formal on your online portfolio page. This is your own space for representing yourself on the web. Let yourself feel at home, and write your About page the same way you would normally speak.
3. Decide which professional experience to include
Do you want your “About Me” page to include a comprehensive list of past experience which you can utilize as an online resume for prospective employers and clients? Or would you prefer to briefly give an overview of your work and keep the details for specific job applications, or perhaps in a separate page titled “CV”? Decide what works for you.
If you’d like your “About Me” page to include a CV, your best bet is to simplify and shorten it up a lot. Your biography should be descriptive, but not too long. Just go for job headings, dates, and a quick description of your work. If you do a lot of commissions or commercial work, you may decide to simply list recent clients or projects.
If you want to keep your “About Me” page more brief and to-the-point, just choose a few interesting projects or jobs to mention. Including links to past work is a good way to let visitors find out more.
4. Consider listing awards and accolades
If you’ve been recognized for your work, your “About Me” page is a great place to briefly mention this. Depending on the kind of work you do, client testimonials might be appropriate to include here as well.
5. Add a few personal details
Are you a dog owner? Do you like to paint in your spare time? Do you have a passion for skiing? It may seem unprofessional to include little details like these, but a biography page that only lists work-related information about you isn’t offering a complete introduction. It’s easy to skim through someone’s professional experience and not feel as if you’ve learned anything personal about them. Briefly mentioning something interesting about who you are or what you like to makes your “About Me” page more memorable.
6. Include a photo of yourself
Choose a photo that represents your personality. Depending on the tone of your online portfolio and what kind of work you do, you might choose an image that’s more professional (like a headshot) or something more personal (like a shot of you working in your studio). Either way, adding a photo will make your online portfolio stand out by letting visitors to your website to put a face to your name.
7. Proofread and edit
It seems obvious, but it’s easy to forget about this crucial step—and typos, spelling mistakes, and grammatical errors will make your About page seem sloppy and unprofessional. Carefully read over everything you’ve written before saving your “About Me” page.
Want more portfolio website tips? Check out our 50+ page PDF guide “How to Build the Perfect Portfolio” here.