Photography of Pantone’s Greenery Color of the Year 2017

A round-up of photographs that showcase "greenery," Pantone's 2017 color of the year.

green john whittle

Pantone has just announced their color of the year for 2017. It’s called “greenery,” and it’s “symbolic of new beginnings,” according to the Pantone Color Insitute.

In 2016, Pantone chose two colors: rose quartz and serenity, citing increased gender equality and fluidity as their inspiration. This year’s choice also seems to have a political influence. Color Institute Director Leatrice Eiseman says greenery offers “the reassurance we yearn for amid a tumultuous social and political environment.”

In the United States, the political climate is definitely fraught with widespread Black Lives Matter protests and the controversial election of Donald Trump. Over in Europe, the ongoing refugee crisis and the turmoil of Brexit contribute to social turbulence. The time seems very nigh for a “life-affirming shade,” as Pantone puts it.

In another light, the color is referencing the green living trend—which certainly isn’t new, but continued to grow this year. With environmental concerns increasing, and many people seeking refuge from the constant demands of their smartphones, the idea of returning to nature is becoming increasingly appealing.

Is greenery really that natural, though? Co.Design’s blog calls greenery an “artificial-seeming yellow-green.” We agree that there is something a bit artificial about the shade. On its own, it’s reminiscent of fake houseplants, artificial turf, and tennis courts. But how are artists and photographers using the color?

We took greenery and color-matched it to images in Format portfolios. The results showed that the hue is more natural than we originally thought—but it’s found in those corners of nature that are so vibrant they don’t feel real: Day-Glo tree frogs, the Northern Lights, impossibly verdant hills in places where it rains every day. It’s an intense, extreme color, more than a calming one. Maybe that says something about the kind of year 2017 will be?

More color roundups:
Photos of the Most Beautiful Color in the World
Photographs of the Ugliest Color in the World

pantone
green-jerry-riley

Jerry Riley’s portfolio

green-rebecca-leach

Rebecca Leach’s portfolio

green-christa-michelle

Christa Michelle’s portfolio

green-mary-parker

Mary Parker’s portfolio

green-naoise-dunne

Naoise Dunne’s portfolio

green-david-uzochukwu

David Uzochukwu’s portfolio

green-amreet-kaur

Amarpreet Kaur’s portfolio

green-charlotte-lacoursiere
green-sandra-harper

Sandra Harper’s portfolio

green-jessica-lia

Jessica Lia’s portfolio

green-alie-crohn

Alie Krohn’s portfolio

green-klara-foreman

Klara Foreman’s portfolio

green-sara-donaldson

Sara Donaldson’s portfolio

green-ben-davis

Ben Davis’ portfolio

green-yaz-gabrielle

Yasmin Murphy’s portfolio

green-theo-williams

Theo William’s portfolio

Where Photographers Get Serious.

Latest

Create an online portfolio in minutes

*Promotion valid until November 30, 2022 at 11:59 p.m. PST. Promotional discount off the subscription price of a new Basic, Pro, Pro Plus, Workflow or Bundle annual plan can be applied at checkout with code CYBER60. Discount applies to the first year only. Cannot be combined with any other promotion.