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Format: On building products for creatives and scaling a team sustainably

If you don’t know, Format is a self-funded Toronto-based team that offers an online portfolio platform for creative professionals. It was founded in 2010 by Lukas Dryja (CEO) and Tyler Rooney (CPO). Since then they’ve grown from 2 to 35 employees. Ten of those employees joined in the last year, and six employees are completely remote. The team had recently reached a milestone of having a user in every country in the world when we visited them. In addition to developing their product, the team at Format produces an editorial magazine aimed at informing and inspiring their audience. The more we learned, the more we wanted to know…