Format–the portfolio platform for creative professionals–has undergone a rebrand centered on the idea: Few Can Do What You Do.

Its campaign brings this message to life via a tongue-in-cheek collection of videos showcasing why ‘Creative Minds Do It Better’. The cheeky shorts cover illustrators, photographers, designers, artists, and fashion professionals. Together with the videos comes Format’s newest chatbot, ‘Dr. Luova Dahl’, that helps you identify the type of creative mind you possess.