Many artists in today’s society have a difficult time making livable wages at their craft and are forced to work more traditional jobs to pay the bills. While the concept of the “starving artist” is not a new one, artists today have opportunities that were not available to previous generations. Format is a platform that lets visual artists easily and affordably create professional portfolio websites without having to hire an expensive website designer or learn how to code. Artists can showcase their work and even create online storefronts to sell pieces or promote their work, giving them the opportunity to make money doing what they love.