It’s not every day that you start a business and quickly decide to say “no” to 70 percent of your potential customers. In retrospect, this turned out to be 4ormat’s secret weapon.

At 4ormat, our goal is to provide an easy way for creative professionals to create and manage an online portfolio website. Although the portfolio itself looks great in all browsers, to this day, the portfolio building interface does not support Internet Explorer. And we don’t just mean IE6 or even IE7. We mean every version of Internet Explorer.