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Press Coverage

April 26, 2017

What Type of Creative Mind Do You Possess?

As part of Format’s latest rebrand, the portfolio platform for creative professionals launched ‘Dr. Luova Dahl’, a chatbot designed to uncover the type of creative mind you possess.

The technology, which is based on research conducted by cognitive neuroscientist Arne Dietrich, identifies four unique creative types. The chatbot need only ask you four questions to identify your creative persona.