Format News and Media Resources

Press Release

June 02, 2015

Announcing InFrame: a new documentary film series revealing the unique journeys of rising creative professionals

Toronto, ON — June 2, 2015 — Today, portfolio website platform Format launches InFrame , a new documentary video series produced in collaboration with award-winning filmmaker Bas Berkhout.

The series of intimate shorts, filmed by Bas Berkhout, cofounder and director of Like Knows Like, follows the creative journeys of talented professionals a part of the Format community. Tracing the beautiful — and sometimes turbulent — paths to success of photographers, artists, designers and illustrators around the world, InFrame gets to the heart of the person behind the professional.

From their humble beginnings to their unforgettable triumphs, viewers discover how these incredible artists excel at their craft.

“As a documentarian, I’m fascinated by humans who try to give meaning to their lives,” comments Berkhout. “InFrame chronicles not only the stories of creative professionals who have persevered to make meaningful work, but the characteristics and beliefs that got them to where they are today.”


The inaugural episode of InFrame features Jessica Lehrman , a Brooklyn-based photographer best known for her raw visual documentation of contemporary underground movements. From protests and social revolutions to the belly of hip hop’s underground community, Lehrman has captured the glamour, grit, goals, and gratitude of some of the biggest names in today’s music, issues and cultural concerns arenas.

After falling into photography by default, it’s no small feat that she’s toured with Jermaine Dupri, visited fracking sites with Yoko Ono, spent a day in the life with the likes of Kendrick Lamar and the Flaming Lips, and had work published in Rolling Stone, The New York Times, Vanity Fair, Billboard, VICE and more.

Follow Jessica’s journey from motorhome to backstage green room on Vimeo, and see more of her work on her Format portfolio at

“Like Bas, we believe a great story has the power to inspire,” explains Format CEO & Creative Director , Lukas Dryja. “With InFrame, we hope to break down the barriers some may still feel around pursuing their passion full-time. You can be creative and be successful at the same time — it might not be easy but it’s possible, and, without a doubt, rewarding.”

More episodes to follow summer 2015. Watch for updates.

Share: Watch #InFrame, a new documentary series by @useformat + @basberkhou. First up: Brooklyn photographer @Jessierocks

About Bas Berkhout

Born and raised in the Netherlands, Bas Berkhout is an award-winning filmmaker and producer with over 12 years of worldwide experience in the field of commercial and documentary filmmaking. Currently residing in Brooklyn, NY, Berkhout has a proven track record with producing viral online content. In 2012, he co-founded the storytelling films series Like Knows Like, profiling creatives and entrepreneurs famous in the digital world, and became a Vimeo Staff Pick three times within a year. Since, he has worked with partners and clients including Vimeo, CreativeMornings, Samsung, ING Insurance and ASICS Europe.

About Format

Format makes it easy to build a professional portfolio website – without learning to code. Tens of thousands of creative professionals across 140 countries worldwide use the platform to beautifully showcase their work online, attract clients and grow their careers. Founded in 2010 in Toronto, Canada, Format is a self-funded company.

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Press Contact

For images, additional information and/or interview requests, contact:

Jillian Lockwood
PR Manager, Format