Catch up on Format’s latest news and features.

Offer Store Discounts—On Your Terms

Say the Magic Word

Pro and Unlimited users can personalize their store even more with new custom discount codes! Create personalized discount codes to celebrate anything you like, from GAMEOFTHRONESFINALE to MAKEMOREART2019. Choose between limited and ongoing discounts, decide on a flat rate or percentage, apply the discount store-wide or only to specific products, or set a minimum order for discount eligibility. Ready for the DISCOUNTPARTY to start?

Get Your Hands on Kiln, Our Quirky New Theme

Meet Kiln, our quirkiest theme yet! Highly customizable, Kiln lets you change up gallery spacing, columns, and add a scroll indicator (straight up or with a wiggle), and personalize collection pages with spacing options that change the feel of the theme, columns, and title overlays. A little bit funky and a lot of fun, Kiln is the perfect theme for artisans looking to showcase their handicrafts.

Try Kiln Now

Your Search is Over with These New Features

New SEO Tools: If You Build It, They Will Come

SEO — search engine optimization — doesn’t need to be complicated. Help new clients find your work with simple tools that guide you through SEO every step of the way. You can edit and preview what people will see when they Google your site, and we’ve included a progress bar and helpful information for each task so you know exactly what you need to do to make your portfolio as visible as possible.


Put Your Work on the Map with Custom Embedded Maps

Let people know exactly where to find you offline with a custom map. Share locations for your studio, a gallery show, upcoming events, restaurants, or any other place you can think of! Simply create a custom page, add a section, and customize your map with up to five locations and personalized labels.


Captivate Your Audience with Embedded Audio

Share original music or set the mood by embedding Spotify and Soundcloud players directly into your site. Customize player colors to match your brand and enable or disable autoplay. Setting it up is as simple as pasting the link to the song you want to share.


We’ve added inventory management to the Store

Do More with Your Store

Doing what you love is great, but getting paid to do what you love is even better. We’ve updated the Store feature to help you do just that. Now you can set quantities for your products, manage stock levels for your whole Store, and receive notifications when an item sells out. Product pages will be automatically marked as Sold Out when out of stock.

Did you know you can also use your Store to sell all kinds of products, prints, packages, Lightroom presets, and digital products as well as schedule client bookings or workshops? Store is included in every Format plan, and you keep 100% of your revenue.