Commercial photography is a broad topic that encompasses a wide variety of fields, including headshot photography, fashion photography, product photography, and wedding photography, to name a few. A simple photography hack for commercial photography is to tailor your portfolio to the specific services you offer. This ensures that your portfolio remains consistent with your work and the audience you are targeting.
While it’s important to be specific to your audience, showcasing a variety of work within those fields will help show off your skills, talent, and versatility as a commercial photographer. This could be the commercial photography hack that distinguishes you from other photographers in the industry, helping you win over more clients as a result.
A little-known photography hack for commercial portfolios that will help you keep existing customers, as well as find new ones, is to stay relevant and up to date with your portfolio content. This means keeping an eye on what other commercial photographers are offering, how they are working with clients, and understanding the changing dynamics in customer purchase habits online. Keeping your content fresh and in line with the change of seasons is also a simple yet effective way to keep your work relevant to the time of year and trends in the market.
Making your images stand out in your portfolio is a commercial photography hack that is guaranteed to win over clients. The first thing you can do is make your image gallery easy to access. Many commercial photographers place their images front and center on the home page, to grab their client’s interest from the start. Others like to have a specific gallery housing all of their images in one place. Whatever you decide, it is important to use the style and format of your portfolio to present your images in the best way possible.
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