When it comes to designing your own business website and landing page, fully responsive scrolling galleries are the most intuitive and user-friendly website templates on the market. But how do you find the best responsive website templates for your business, and what features should you be looking for?
We're going over everything that you need to know about the different types of scrolling website templates and how to make the best website portfolio you can using scrolling website design.
What Are Website Templates and Why Do I Need One?
It may seem intimidating to create your own website if you don't know what's involved, but in reality, it's easier than ever these days to use a website theme template to build a completely customizable landing page. Multi-purpose templates allow you to make your website without having to learn to code or hire expensive web designers for a website from scratch.
Whether you're a brand new business startup, or you've got a large, established clientele, if potential clients and customers are going to take you seriously, you need to develop an online presence. Social media can be a great way to reach new people and build up your audience, but the reality is, an account on social media isn't able to accomplish all of the things that a website can. For example, while your Instagram profile can act as a visual portfolio gallery, a customized website allows you to create landing pages that take your visitors on a customer journey that you have full control over. You can also choose a template theme that complements your business and brand, rather than being stuck within the confines of a social media profile. Other features of site templates include a contact form and contact pages, a portfolio page builder, and responsive retina ready web design.
What is a Scrolling Website Template?
Now that you understand how website templates work and why you should use one to make your website, let's take a closer look at the specific benefits of website templates that use vertical or horizontal scrolling.
A scrolling template refers to the way that site visitors will interact with your content. While other landing pages are navigated by clicking through, horizontal and vertical scroll website templates allow viewers to use their trackpad or touch screen to intuitively scroll through your images. This means that scrolling websites are the most accessible and user friendly when it comes to site templates.
What are the Different Types of Scroll Website Templates?
There are two different types of scrolling websites: vertical scroll and horizontal scroll. Both use the same intuitive motions on your trackpad, so the only difference is that with vertical scroll, your content moves up and down on the screen, whereas with horizontal scroll it moves side to side.
What Features Should My Website Page Builder Include?
A good template is about a lot more than just the way you display your images. In addition to awesome portfolio pages, here are a few features that you should look for when choosing your website theme template.
Intuitive Web Design
Some templates allow you to do a free trial or live demo so that you can get comfortable with the template before you spend your hard earned money on a theme.
Fully Responsive, Mobile Optimized Landing Page
With so many people using their phones or tablets to browse and even shop online, you need to make sure that your website theme works well no matter what device or browser your website visitor is using.
High-Quality Images Without Sacrificing Load Time
If your customers have to wait for ages for your template theme to render on their screen, chances are they'll get frustrated and start looking elsewhere. Make sure your scrolling template can handle the file sizes you'll be using.
Make it as simple as possible for your website visitors to figure out how to contact you.
The best templates have additional features like client proofing, password-protected pages, and image protection functions like disabling right-click save and a built-in watermark tool.
While not a necessity, videographers may want to choose a theme that incorporates moving backgrounds.
Some templates include the ability to run your own E-commerce store so that you can turn website visitors into paying customers and make sales on the spot.
Search Engine Optimization is so important if you want people to be able to find your business on the internet. Make sure your theme template includes SEO features.
Custom Domain Name and Email Address
Impress website visitors with your professionalism with these added features.
Another great way to make use of SEO and keywords is through blogging. Plus, loyal viewers will get an added insight into your process and new customers will be able to find you through your targeted keyword use.
Depending on the business you're in and the goals you have for your company, the features that you need will vary. Try making a list of the most important elements that your template absolutely must have, and use that as a baseline when choosing the theme for your scrolling template.
What is the Best Scrolling Website Design?
With so many options out there when it comes to fully responsive vertical and horizontal scroll website templates, it can feel overwhelming to narrow them down and find the best template for your business site. that's why we're taking a closer look at some of the very best multi-purpose one page scroll website templates.
Best Vertical Scroll Template
Here are some of our favorite vertically scrolling templates, whether you're making a simple one page website or showing a detailed, extensive portfolio.
Unique and professional, Albers combines a single column of full-width images with a menu that scrolls along with you for easy site navigation. This theme emphasizes an editorial experience that works best with landscape orientation images and is great for displaying multiple galleries on one page.
With staggered images of various sizes, this theme has a modern, hip vibe. It works best with large images where the crop isn't as important.
Range's optional slideshow with fullscreen images makes it the perfect theme for a videography portfolio or landscape photography.
Graphic, clean, and editorial, this theme features an accessible left-hand menu that is great for featuring multiple photo galleries.
This vertical scroll website uses a tiled image layout with a simple design that works well for lifestyle photographers who want to project a fun professionalism.
Unique, professional, and dynamic, Motion's full-width view and accessible scrolling menu would complement any editorial photography or modeling portfolio.
This innovative art director theme has a unique adaptive background that changes color to match the image you hover over. If your brand is modern and forward thinking, Shift could be the perfect template for your business.
With a fully customizable vertical tiled layout, Triptych is a good option for wedding photographers who want to show off their full-size image galleries.
Best Horizontal Scrolling Website
If the vertical scrolling templates aren't doing it for you, don't worry! Here are some of our favorite horizontal scrolling website templates.
This horizontal scrolling template features full-bleed images for an immersive, detailed look at your photos. The layout is completely customizable, and you can even include text elements within galleries for added context.
Reel uses a dark, minimalist color theme to make your images pop. The galleries scroll to the side like a film strip, and work best with portrait photography.
An accessible left-hand menu and written captions make Skyline one of the most intuitive and easy to navigate templates on this list.
This flexible layout allows for images to fill the screen without being cropped, and you can even include text elements too.
Panorama is great for landscape, editorial, and food photography, with full-bleed images and a convenient menu along the top of the page.
Obsidian's sleek header menu and galleries that accommodate both images and text make it an ideal fit for an art portfolio that showcases a wide range of unique artworks.
This easy to navigate template with the accessible left-hand menu is perfect for a photography business.
What Should I Include in my Portfolio Website?
Now that you know all about website templates and you've seen a variety of templates, you probably have an idea of what you're looking for in a template. But what do you actually need to include on your website?
We've got all the best tips for creating a fully responsive portfolio website gallery layout, whether you're using a creative one page template to build your art website, or a multi-page, retina ready HTML template with video background.
Showcase your best work only. Less is more!
Design your website to fit your dream clients.
Strike a balance between demonstrating a cohesive style and showing adaptability.
Use written captions to add extra context that helps customers understand what you do.
Write a great About Me page so potential clients can get to know the face behind the business.
Set up an online shop, so that you can make passive or semi-passive income and convert website viewers into paying customers.
Link to all of your social media profiles, and use those channels to let your audience know about your brand new website.
Create a subscriber form to start building an email list of all your contacts and customers.
Write blog posts that provide a behind the scenes look at what you do and who you are.
Use professional photos. If you're not a photographer, it's worth spending the money to hire a professional (or set up a collaboration or service trade) rather than relying on your smartphone photos and generic, overused image filters.
Make a single page devoted to your CV, where you can list your education and any achievements, awards or shows you've been a part of, especially if you're planning on using your website to apply to schools or jobs.
In addition to a contact form, make your email address visible on every page of your site, so that visitors never have to struggle to figure out how to get in touch with (or hire) you.
Clearly communicate what services and products you offer, and how visitors can purchase them. You want to make it as easy as possible for people to hire you or buy from you, because if it's too difficult to figure out, you'll probably end up losing potential customers.
Now that you know everything there is to know about customizable templates, the different categories of scrolling templates and examples of how they can be used, and what elements make up the ideal portfolio website, it's time to choose your template and start creating your website! Remember: an out of date website could impact your reputation and end up being worse than having no website at all. So make sure that you're constantly updating and editing your website as you gain experience and your skills grow and evolve. And don't forget to share your website with all of your friends, family, colleagues and peers!
Want more tips on creating a portfolio website that gets your business noticed?