An important skill of an editorial photographer is to be able to capture the essence and personality of the brand without having the brand in the photo. Having a deep understanding of the brand will allow you the foundation to stem your creativity.
Finding your niche or style will help you steer your creative ship. Photographers need to find their own distinct style or feel. This will help you with the scope of your work – including your creative directions, the type of work you pursue, and the style of your online portfolio. Your style is like your signature.
An editorial photography shoot revolves around telling a story that can either be placed beside the text or stand alone. The stories will then be shared in magazines, blogs, and other forms of new media. The story should be at the center of everything when it comes to editorial photography.
Getting yourself published as an editorial photographer is a big part of editorial photography, so your ability to network and sell your photographs is everything. Whether it is using LinkedIn, emailing brands, or attending different events and conferences, find ways to develop connections in the industry and pitch ideas
You’ll need to build a top-notch portfolio to land publications while keeping in mind that editorial photography is very popular! Set yourself up for success by taking on smaller projects or brands to help you build a portfolio that will get you more exposure.
An editorial spread may contain several different pictures all telling the same story. Every little detail in editorial shoots is important, from make-up to hair and the posture of the models. Remember to take into consideration all the details – like the textures you want, the lighting, etc.
Create your own portfolio website with Format today.
Plus, get FREE access to our exclusive Photography Business Masterclass Course