How To Start a Family Photography Business
Before you start building your portfolio website, you need to have all your ducks in a row with the business side of things. Without a proper business structure, you’ll struggle to attract clients. Not to mention, without that structure and focus, putting together a website that feels cohesive and professional is much more challenging.
Here are some of our best tips for starting your family photography business:
Nail your style - Some family photographers prefer to shoot more traditional family photos, while others are more inclined to shoot candid lifestyle photography. No one style is better than the other, but knowing which style suits your talents can help you book the right clients.
Develop a solid business plan - No matter what type of photography business you’re embarking on, having a strong business plan is key to your success. Some things you’ll want to cover in your business plan include marketing, services offered, pricing, etc.
Create a business name/brand identity - You want your brand identity to be consistent with the style of photography you’re offering. For instance, if you shoot candid, playful family photos, you can pick a more quirky business name, but if traditional family portraits feel more natural to you, a more generic name might be best.
Design marketing materials - Once you know the style of family photography you plan on shooting and you feel confident that you have a solid business plan in place, it’s time to start marketing your services. This can include anything from creating brochures to having business cards made. In our experience, though, one of the best marketing investments you can make in your photography business is having a professional website. Your website acts as your hub for your entire business, including the all-too-important portfolio (more on this soon).
Get yourself out there and start shooting! - While all of the above steps are essential to your success, you can’t have a thriving family photography business if you’re not actually getting out there and shooting family photos. Experience is one of the most important steps for building a professional portfolio that shows off your skills.