When it comes to standing out from the crowd, professionalism is paramount. Ensure your estate photos impress clients with these steps:
Highlight only real estate images on your website
Make your portfolio specific to just real estate photography, as it shows you are serious about this path and not just in it for fun. A website full of a lot of different photography types, where portrait shots sit next to interior photos, for example, can come across as confusing and unpolished.
At around $150-$200 CAD a year, the fee for a dedicated site is a small price to pay if it will impress clients and help you land jobs.
Showcase a variety of different interiors and exteriors
Your website should have photos of a range of interiors and exteriors, from apartments to houses to backyards to gardens. This demonstrates to visitors that you have experience shooting different settings and you won't be phased by different types of real estate.
Make sure you include upper-end homes as well, as this indicates to realtors that you have experience with the upper-end of the market and can shoot them properly.
If you're new to the real estate photo game and don't have a ton of different photos yet, never fear. We've compiled a list of photo shoots to help you build up your professional website.
Include large, well-edited images
Big images have a big impact, and can encourage visitors to your site to click through your shots for more. Size your photos properly in Adobe Photoshop so they are web quality and appear correctly when enlarged. Your shots should also be edited well in the post-production phase on a photo shoot so they do not look blurry, low-lit, or out of focus on your website.
Use the slideshow feature
The slideshow feature is pretty common on most website templates and can be a great marketing tool for commercial photographers looking to grab a visitor's eye. Set the slideshow feature so it appears at the top of your website and plays automatically. This will save visitors an extra step of hitting play and make it easy for them to get drawn into the slideshow as soon as it appears on the screen.
Upload a stunning video as a background
Video is another great way to showcase the work you’ve done. Choose some of your best works and create a video slideshow and add some great transitions, and then upload it directly to your online portfolio as a background. These visually stunning backgrounds will be sure to capture your visitors attention.
Include a Contact and About Me page
When it comes to organizing your site, be sure to include a Contact page with your professional email or a contact form visitors can fill out to reach you. This will make it quick and easy for potential clients to get in touch. Some realtors may prefer to call you directly, so you can include your cellphone number as well.
Your website should also have an About Me page that provides a brief artist bio about your real estate photography career, and your approach to photography overall. Make sure you also include a photo of yourself, self-portrait or professionally shot by someone else, as this can put a human face on your bio and encourage clients to get in touch.
Confirm your website is mobile-friendly
Often, clients are viewing your site on the go on their smartphone, between showings or meetings. Make sure your website looks great on mobile, with no wonky formatting or broken links, so it comes across as polished and professional to visitors. Many website builders will have a mobile feature where you can view the site as it would appear on a smartphone and confirm it looks great.