Top Fashion Design Hashtags

Whether you’re a budding fashion designer or someone who’s been in the industry for some time, if you’re not using hashtags in your social media content, you’re missing out. Why? Because hashtags make finding your content easier for your potential customers/target audience. In addition, they provide clickable links that group your content with other similar content and help increase your social reach to make your content more discoverable to a wider audience. 

Sounds like two pretty good reasons to use hashtags to us!

two models wearing tops with large ruffles at the shoulders

If you’re new to using hashtags in your content, or you’ve simply avoided the practice because it felt like too much work, today we’re going to make things so much easier for you by providing a list of the top fashion design hashtags. 

While you certainly can copy/paste this entire list, you might find that picking fashion design hashtags that are particular to the image you’re sharing and/or your style helps. In other words,  the more relevan the image is to the hashtag, the more likely it is that it will be seen by your target audience. 

Make sense? Let’s chat about all the top fashion designer hashtags.

Hashtags are a part of everyday life, but here are a few tips to get the most out of how you’re using them:

  • Check hashtags used in the Instagram Explore page: Using the explore page will give you an idea of what hashtags are trending. If your content can get onto the Explore page you will be sure to reach a much wider audience.

  • Use the hashtag autocomplete feature: With Instagram, you can search for accounts, places, hashtags, audio, and top-performing content. When you start typing to find a tag, such as “streetweardesigners”, the Instagram search engine will populate similar terms that you can use to broaden the reach of your content.

  • Follow relevant hashtags: Yep! You can follow hashtags too, not just accounts. Check out the other hashtags being used on the content you follow for inspo on how to tag your own sunset photos.

Use a social listening tool: Social listening tools are powerful and give you insights into more than just the best hashtags, like campaign hashtags, popular keywords, industry keywords, and so much more.

Top general hashtags for fashion design in 2023 

You don’t need to reinvent the wheel when it comes to finding the perfect fashion design hashtags. In fact, if this is your first experimenting with hashtags, you might find that it is best to use some of these more general ideas, and then diversify your selection based on what performs best. Let’s break it down for you into some general, popular fashion design hashtags. 

General fashion hashtags

These are the hashtags that everyone and anyone in fashion could benefit from. You don’t have to use all of them—and, to be honest, probably shouldn’t—but if you want 2-3 that resonate with you and your brand, we think these general fashion hashtags are perfect for both the experienced and the budding designer. 

#fashion #style #fashionstyle #instafashion #fashiongram #fashionpost #fashioninspo #fashionlover #fashionaddict #fashioninsta #fashioninspiration #fashionlovers#fashionlove #styleinspo #styleinspiration #styleoftheday #stylediary #stylegoals 

Women’s fashion hashtags 

Once you’ve picked out those general fashion hashtags that any style enthusiast can benefit from, it’s time to throw in some fashion designer hashtags that are still general, but that relate to the type of fashion you create. For instance, if you design women’s fashion, you should throw in some general women’s fashion hashtags, such as: 

#womensfashion #womensfashion #womenswear #women #womenstyle #dress #dresses #womensclothing #womenempowerment #womensfashionstyle #womensfashiontrends 

Men’s fashion hashtags 

Women’s fashion designers aren’t the only ones who get to have fun on social media. As a men’s fashion designer, it is just as important for you to use fashion designer hashtags. In fact, it may be even more important because your target market is not as wide and expansive as women’s fashion, meaning there’s a better chance that your target market finds you since there isn’t as much competition. Be sure that you’re in this discoverable group by using some of these top fashion designer hashtags:

#mensfashion #men #fashion #menswear #style #mensfashionpost #menwithclass #gentleman #mensweardaily #suit #menwithstyle #outfit #dapper #menstyle 

Luxury fashion hashtags 

Let’s be real, not all fashion is created equal, and sometimes, we want this to reflect in our hashtags. For instance, if you’re a designer who is targeting the luxury market, you’re not going to want your post to show up for people who are searching for your standard department store fashions. Instead, you want to find those customers who are interested in high-end fashion. Here are some of the best fashion design hashtags of 2021 and 2022 that will fit the bill. 

#luxe #luxuryfashion #luxuryfashion #luxurylifestyle #luxurybag #luxurylife #luxuryshopping #designerfashion #chanel #gucci #highfashion #couture  #highendfashion #luxuryshoes #hautecouture 

Fashion hashtags specifically for designers 

As you’ve probably noticed, not all of these hashtags are specifically tailored to designers. Some of the previous hashtags are more targeted to those who simply enjoy fashion in general. While this can be helpful, and we do encourage you to choose some of these more general ideas, in some instances, you might want to pick hashtags that specifically target fashion designers. These include:

#fashiondesigner #fashiondesign #fashiondesigns #handmade #artist #fashionshow #sewing #fashionsketch #patternmaking #fashiondrawing #fashionschool #designerlife

Best Instagram fashion design hashtags in 2023 

You want your Instagram posts to show up to the most relevant audience, right? Of course you do! Having the rights eyes on your content can help boost sales, spread awareness, and get your name out there—all things that any fashion designer would hope to accomplish with their social media strategy. If you want to be grouped with designers who know how to implement an impactful social strategy, be sure that you’re using some of the best fashion designer hashtags. 

Brand name fashion hashtags 

While you’re certainly not going to want to litter your posts with the hashtags of competing brands, there are some instances where this could benefit you. Namely, if you have a similar aesthetic to a brand that might get more attention than you, using that designer’s hashtag in your Instagram caption could help get more of your target audience’s eyeballs on your post. These will be different for everyone depending on your design style, but here are some popular ones to get you going. 

#freepeople #zara #anthropologie #dior #louisvuitton #hermes #prada #valentino #fendi #givenchy #ysl #cartier 

Your aesthetic hashtags 

Also, don’t hesitate to describe your design aesthetic with hashtags. While you might want to avoid more generic hashtags like “cute” or “pretty”, adding in some descriptive hashtags could be exactly what leads to the right eyes getting on your content. Try out some of these next time you write your Instagram caption. Just be sure to not include hashtags that aren’t relevant to your aesthetic/design style. Remember: We want the right eyes on our content, not all eyes. 

#avantgarde #modernfashion #femininestyle #menswearinspired #edgystyle #punkrock #grunge #nostalgicfashion #vintagestyle #modest #minimalist #chic #elegant #sophisticated #cool

Describe the piece hashtags 

Not only can you describe the overall style of the brand (as discussed above), but you also get even more specific by discussing the actual piece being displayed in the photo you’re using. While this could limit you to a very particular group of people, it also gives you the opportunity to connect with a potential customer who is looking for a very specific look. Don’t be afraid to play around with this depending on what you are showing in your image. Which hashtags you use will be very dependent on your image, but here are some ideas to get you going. 

#littleblackdress #knitdress #wooljacket #midiskirt #pantsuit #blackblazer #matchingset #floraldress #denim #silkskirt #pinkblouse #strawhat #bucketbag #strappysandals

Seasonal hashtags

If you know fashion then you know that it is very driven by the seasons. Because of this, giving your Instagram images hashtags that are relevant to the season can really help with ensuring your images are relevant to the styles that people are shopping. For instance, a black midi skirt could be worn in both the fall season and the summer season. Be sure to differentiate between the different season by using general seasonal hashtags, as well as ones that are more fashion specific. Here are some ideas. 

#summer #spring #winter #fall #springsummer #fallwinter #autumn #autumwinter #springsummer22 #autumnwinter22 #coldweatherfashion #warmweatherfashion #resortwear #vacationstyle #bundleup #fallfashion #summerstyle #wintercoat #scarf #beachlook 

When in doubt, use fashion “blogger” hashtags

We don’t recommend you use too many hashtags in this category since they are not entirely relevant to your content, but if you’re looking for some extra hashtags that are guaranteed to get attention on your posts, these hashtags will do the trick. Why? Because if there’s one group of fashion enthusiasts who use Instagram better than anybody else, it’s definitely the bloggers. Be sure you’re on their level by borrowing a few well-intended fashion blogger hashtags. 

#fashionblogger #fashioninsta #outfitoftheday #picoftheday #fashionaddict #influencer #fashionblog #ootdfashion #photoshoot

How to find top fashion designer hashtags in 2023 

Maybe you’re not inspired by our ideas. Maybe you have a bit of a DIY attitude towards hashtags. No worries, we’re not offended. In fact, we fully support your go-getting attitude, because when it comes to hashtags, more popular isn’t always better. Sometimes taking the time to find those less common hashtags could be what helps get your content seen. Think of it this way: When you take the time to find your own fashion design hashtags, you get a big fish in a little pond scenario rather than just doing what everyone else is doing. 

If this sounds like something you’d like to try, use these tips to find the top fashion designer hashtags. 

Use the Instagram search feature  

You don’t need to overcomplicate finding hashtags. If you’re struggling, simply use the tools that Instagram has already provided to you. In particular, we love using the auto-complete feature in the search bar. Simply start typing in a search term that is relevant to your image and Instagram will give you a whole host of hashtags to use. For instance, if you type in “fashion design” some of the ideas you’re given include:

#fashiondesigner #fashiondesignstudent #fashiondesignsketch #fashiondesigndesigning #fashiondesignerslife #fashiondesigncourse 

Check the explore page 

Don’t forget that not every hashtag you use has to be one hundred percent relevant to fashion design. While we recommend not going too crazy with a bunch of hashtags that are all over the place, don’t be afraid to step outside the lines. For instance, go check out what is trending on the explore page and see if any of the hashtags are relevant to your image. If they’re not, skip it, but if you have something relevant, we say add it!

To do this, be sure you’re clicking on similar accounts to see what they are using. You obviously don’t want to use the same hashtags that an account is using if they are entirely outside your scope. Examples might include: 

#winterfashion #stylediary #getinspired #stylishlook #aesthetic #streetfashion #lookdyjour #styletips #fashiontrends 

See what other designers are doing 

You don’t want to copy another designer entirely, but when it comes to hashtags, there isn’t necessarily a creative element to it. It is simply a marketing tool, meaning seeing what other designers are doing with their hashtags could give you some good ideas about what hashtags will work for you. For instance, if we look through hashtags used by other designers, some of the ideas we get include:

#fashiondrawing #fashionillustrator #coat #fashionable #fabric #elegant #fashioninsta #fashionaddict #pinkdress #outfitinspiration #fashionstyling 

Create your own hashtag

Every designer should have their own fashion hashtags. Even if it’s not the thing that necessarily draws people to you, it’s something that you should start now so that once you grow your following, your customers already know your hashtag. You can simply make your hashtag the name of your brand, or you can come up with something clever that works with your brand. Either way, with time, creating your own hashtag can pay off in a big way. 

When in doubt, don’t rely on hashtags and create a reel instead 

We love hashtags and we absolutely think you should use fashion design hashtags in your content. Having said that, if you’re looking to reach a wider audience, you might find that creating an Instagram reel is a great strategy as well. Reels rely on hashtags less, and instead will show your content to any user who shows signs of interest in similar content to yours (i.e. content about fashion design). And, don’t forget, you can also add hashtags to your reels to give them an even better shot of getting discovered. 

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