This video provides strategies for building a fashion portfolio website, targeting fashion designers, stylists, models, and hair & makeup artists. The key strategies discussed include starting small with a curated selection of the best work, finding a theme that suits the fashion industry’s aesthetics, using navigation and collection pages to showcase different styles of work and skills, utilizing custom pages for Contact, About, and CV sections, optimizing mobile display for custom pages, and looking at other industry professionals’ websites as examples for portfolio presentation. The video emphasizes the importance of effective showcasing of talent, organization, and learning from existing examples within the fashion industry.
This review focuses on the website of Jennifer Mazur, a fashion stylist known for her red carpet looks. The website utilizes the Horizon Left theme, which provides a magazine-like feel with a horizontal scroll and left-hand menu. The review highlights the importance of professional imagery, balance of colors, and the inclusion of social media links to connect the professional portfolio with behind-the-scenes content. It suggests utilizing the website footer to display contact information on every page and emphasizes the effectiveness of adding image copies of press clippings to a gallery page, ensuring their accessibility and showcasing associations with prestigious brands. Overall, the website demonstrates effective strategies for building a fashion portfolio.
In this video, Stanzie from Format discusses the importance of the “About Me” page on a portfolio website and provides tips for creating a compelling bio. The “About Me” page is often the most-visited page on a website, as it offers visitors context about the artist, their intentions, goals, and services. Instead of relying solely on CVs or resumes, crafting a strong “about me” statement is recommended, showcasing the person behind the work. Stanzie suggests several steps to follow for an effective “about me” page, including introducing oneself, setting the right tone based on the target audience, listing awards and accolades, adding personal details to create a more complete introduction, including a representative photo, and proofreading and editing to ensure professionalism.
This video serves as an introduction to custom pages, highlighting their versatility and media options. Custom pages allow users to create unique layouts separate from the site theme and offer various media options such as hosted videos, live Instagram feeds, slideshow carousels, and mailing lists. The video explains that custom pages can be started from scratch or using customizable templates provided by the design team. It provides tips for maximizing the functionality of custom pages, including utilizing image sets for galleries with different layouts, customizing text styles and typography settings, setting aspect ratios for images, adding links to images, and checking the page’s appearance in both full view and mobile view.
*Offers are valid until December 31, 2023 at 11:59 p.m. PST. 50% discount off the subscription price of a new Basic, Pro or Pro Plus annual plan will be automatically applied at checkout with code 50FORMAT. Discount applies to the first year only. Offers cannot be combined with any other promotion.