If you have a passion for makeup and beauty trends, not to mention the opportunity to work for clients on photoshoots or on location, a career as a makeup artist may be for you. Jumping into this career doesn't just take makeup artistry; you'll also need a solid online portfolio website to make your mark. Whether you're a seasoned freelance makeup artist or an emerging professional, a polished make up portfolio website that showcases your best makeup looks can help you land a dream gig or catch the attention of a great client.
The professional makeup industry can be intimidating and competitive, especially with the rise of makeup artists on social media. Make sure you stand out with a makeup artistry portfolio that highlights your unique skill set and approach to beauty, giving you the boost you need to grow your career successfully.
Table of Contents
Becoming a successful makeup artist means a lot of hustle and hard work. But it also requires several key skills, including:
Many makeup artists go to school to improve their craft, getting a certification in cosmology or makeup artistry to expand their skill set. There are online programs as well as in person classes you can take to expand your makeup knowledge, from different styles and trends to the latest techniques. However, some makeup artists are self-taught, learning techniques from makeup tutorials on social media.
Whether you get formal training or learn on your own, you will need to practice your makeup skills, and then practice some more. The more you practice, the more your confidence will grow, and your technique will improve.
As a makeup artist, you will be working closely with your clients to help them create a specific look or ideal vision for their makeup. Whether you're hired to do makeup for a wedding or create a unique look for a fashion shoot, you will need to be able to communicate with your clients and collaborate effectively with them. Active listening is an important element for artists, where you pay close attention to what a client wants or needs from you, and respond in kind.
Strong communication skills will also come in handy when it comes to staying on top of your client list and upcoming gigs, from emails to phone calls to invoices. Make sure you respond promptly to client requests and provide clear answers to questions. This demonstrates you are professional and collaborative, which will encourage clients to keep booking you.
Though this is not a requirement for success as a makeup artist, being able to also style hair can be a big leg up. Many clients are looking for a makeup artist who can also do hair, as this means they get two key skills in one, and don't have to book either separately. Being able to do skills successfully also means you can charge two separate fees for your services, which can help to expand your client list and increase your overall revenue as an artist.
If possible, consider taking classes in hairstyling or studying up on hair tutorials online to complement your makeup skills.
Stunning, professional makeup is often in the details. From the perfect winged eyeliner to a beautiful lip to the correct contouring technique, you will stand out from the pack as a makeup artist if you focus on getting the details just right.
This attention to detail should also extend to your ability to manage your time effectively. In the hustle of the makeup world, you may find yourself jumping from a fashion makeup shoot to a wedding gig. You will need to stay organized and have good time management to ensure you do a great job and impress all of your clients with your makeup skills and your professionalism.
Having a few key skills to become a makeup artist is important, but you will also need to follow a few best practices to grow your business, including:
As a makeup artist, you're only as impressive as your skills. Take some time to research the great makeup artists who have come before you and study up on their techniques. Look at what tools and tricks other makeup artists are using on social media and on blogs or websites.
Doing your research will ensure you have a strong foundation when it comes to makeup techniques and looks. It will also better prepare you for painting different skin types and tones, as well as take on different projects or jobs as they pop up.
Experience is another key quality for growing your business as a makeup artist. Go after different gigs, projects, and clients, from fashion photoshoots to events like weddings to film makeup on movie sets. This approach will help you push your makeup technique and expand your abilities as an artist. Many freelance makeup artists will say yes to a lot of gigs when they first start out, as it will help them network and could lead to other, bigger opportunities.
Taking on a variety of makeup gigs can also help you meet potential clients or potential mentors you can learn from as you grow your career. You never know where your next project will come from, especially as an emerging makeup artist, so treat each gig as an exciting opportunity.
The makeup world is ever-changing, especially when the latest social media trends and looks are always popping up. Make sure you are keeping tabs on the hottest looks, checking social media regularly, and practicing the latest trends. From celebrity looks to makeup blogger tips, stay in the loop so you can practice your skills and impress clients with your knowledge. Though you may not have the time to become an expert in every trend, being aware of the most prominent ones and integrating them into your makeup practice can elevate your skills and help you land potential clients.
Perhaps one of the most important tools you can have in your arsenal as a makeup artist is an impressive portfolio that you can share with clients and peers. Building a makeup portfolio requires a bit of work, depending on which website builder you use, but it often pays back tenfold. Having a makeup artist website that includes your best work and highlights your incredible skills will surely help you stand out and land potential clients.
The makeup world is all about turning out stunning looks after all; a makeup portfolio website will be the visual aid you need to sell clients on your work and grow your career.
Networking with other makeup artists as well as industry professionals and other potential contacts can seem daunting, especially if you're just starting out in your career. There are a couple of ways you can network successfully as a makeup artist, including:
Most makeup artists these days have active social media accounts, especially Instagram. Create an online account for your makeup business and post your latest looks to share with your network. Follow other makeup artists to expand your circle, learn from others, and showcase your skills to your peers.
Most website builders make it easy for you to link your online accounts to your makeup portfolio so you can direct visitors to your site to them. Many makeup artists will create a makeup portfolio that is professional and polished and use their social media to post images of their latest projects or gigs.
Every event and photoshoot you book as a makeup artist can be a networking opportunity. From the photographer to the stylist or the talent, you meet a lot of great contacts at events and shoots and build relationships that can lead to potential clients or future bookings. Treat each event or shoot you do as a makeup artist as an opportunity to network and connect with others in your field. Make sure you share your social media and your makeup portfolio with everyone you work with so they know how to reach you, and where to see more of your work.
Now that you understand the role of a makeup artist a bit better, as well as what it takes to be successful, you may be eager to build a makeup portfolio that will really sell you as an artist and impress potential clients. There are a few key elements to a strong makeup artist website, including:
Your makeup portfolio should really wow visitors and show them exactly how talented you are. Don't clutter up your website with work that is just okay or good enough. Instead, be selective and only include examples of your best makeup.
Maybe there's a concept makeup series you created for a friend's art project or perhaps you have wedding makeup looks you're really proud of. Including your best makeup work will ensure your portfolio is impressive and highlights your unique skills, as well as what you can bring to every shoot or event.
Blurry, poorly lit images of your makeup skills won't impress anyone, let alone potential clients! Only use high quality images of your work on your portfolio to keep it professional and clean. Not sure how to photograph makeup correctly? Check out some beginner photography tips and invest in some basic photography gear, or consider hiring a photographer who knows how to shoot makeup looks, and make them look good.
The images on your portfolio should also be web-quality, properly edited, and processed so they load quickly for visitors. You can edit the photos yourself or ask a photographer to edit the image they shoot of your work as well.
Visitors to your makeup portfolio site should be able to navigate to each page or section with ease. Keep the user experience in mind as you put your site together and ensure it is not confusing or cluttered. Check that the content is easy to click on and open, ideally within one to two clicks. Visitors can get turned off by a poorly organized site that is not intuitive or clear, and disinterested visitors could mean lost clients or gigs. Test your site before it goes live to confirm it is accessible for visitors so they're encouraged to stay and check out what you have to offer.
Keep the work on your website fresh and current, uploading images of your latest projects or looks regularly. Stale content can discourage visitors from clicking through your site, and it can send a message that you aren't working or hustling as much as you might need to as a makeup artist. Weekly or monthly updates of your website, especially if you have a blog, can really boost your site's content and keep your portfolio looking fresh.
Putting your portfolio together can be overwhelming when it comes to organizing all the content. Let's look at how you can put your website together so it feels cohesive and polished. There are several key pages your portfolio online should include, such as:
Your portfolio page is arguably the star of the show. It acts as your visual CV and shows visitors your skills in action. Include any makeup series, looks, or projects you're proud of on this page, as well as any creative design you may have done with makeup for a shoot or event.
Depending on the website platform you use for your website, you should be able to lay out your portfolio page using different templates or themes. Maybe you opt for a grid layout for your portfolio page, showcasing your makeup work as the main page that a site visitor will see. Or you may decide on a scrolling layout, where your best looks appear in a tidy row or stacked on top of one another.
Your website isn't just about sharing your amazing makeup looks. It's also a place where you can share your backstory with visitors, including who you are and why you are so passionate about this particular field. On your About Me page, you can note your educational background and work experience, such as degrees or certificates you've earned.
Some portfolio websites will also include an artist statement, which highlights how you approach your work and why you are passionate about what you do.
Your online portfolio is also a great way for you to reach out and offer to connect with potential clients or collaborators. Create a Contact Page with a contact form that is short and easy to fill out, inviting connection and collaboration with visitors to your online portfolio. You can also include your email address to make networking that much easier.
With our comprehensive guide, you should now be ready to create a portfolio for your best makeup looks, and take your career to the next level. When you build your website, go for a web-builder like Format, which offers a variety of website templates for creatives, as well as add-ons like a blog to share your artistic journey with others and an online store to sell prints of your designs.