A creative video is basically any type of video that grabs the viewer’s attention and engages them long enough to stick around and watch. These can be used for virtually anything, from product demonstrations and marketing to pure entertainment.
Content creators have identified five characteristics that make a video “creative.” These are collaboration, confidence, camera, risks, and editing.
Making a stunning and attractive video is a challenging task. To create a video that is truly creative, it needs to be a team effort. From brainstorming sessions to getting awesome ideas from different perspectives to forming a production and editing team to give your videos their needed oomph, you should utilize as many people as you can to come up with a video that will keep your audience watching.
When we say confidence, we mean having faith in you and your team’s creativity. While it may sound intimidating to unleash your creative juices for a video, you must understand that the best ideas come from within. Be confident to share your inputs and trust your instincts – your confidence will radiate and become noticeable to your audience.
No matter how excellent or groundbreaking your ideas are, you won’t be able to communicate them properly through video if you don’t have the right camera. Instead of sticking with using your smartphone to create video content, make the switch to a DSLR. This simple investment can make your videos clearer, crisper, more vibrant, and allow you to better convey your creative concepts.
When making videos, don’t be afraid to take risks. The best cinematographers and filmmakers today didn’t get where they are by playing it safe. Taking risks forces you to become more confident and creative because you’re stepping out of your comfort zone – which is where you’ll often find inspiration for content that people want to see.
The post-production process is arguably the most crucial phase of making a creative video. Always make sure you do the post-edits on your content. Remember that your number goal is to engage your audience, so part of the editing process should be targeted to that.
When you browse online, you’ll notice that some video concepts stand out more than others. We’ve compiled all those for you, so you don’t have to. Here are some video ideas to help you make creative and engaging videos your audience will love.
Informative videos don’t have to be boring and plain. You can add a touch of creativity to them and keep your audience interested enough to watch longer by creating a whiteboard video.
In this theme, you’ll often see clips of hand-drawn or animated illustrations that supplement what the narrator is saying. In the end, there’s usually a call-to-action in whiteboard videos, further enhancing engagement.
People nowadays love to consume content that helps them do things better. That’s where tips and tricks videos come in. You see these virtually everywhere, from short 6-second clips on TikTok to longer, more detailed videos on YouTube.
The best part about tips and tricks videos is that they can be about anything under the sun. It’s a great way for brands to keep their customers informed while building brand trust and loyalty.
People are naturally curious, which is probably why behind-the-scenes (BTS) videos have gained so much traction. Basically, these videos showcase what happens behind the camera, in the studio, or during the creation process and give viewers an insider look they don’t usually have access to. This makes BTS videos very hard to ignore.
If you need to show a long process but concise it to be more bite-sized, then time-lapse videos are a great way to do it. The best part is that you can shoot a time-lapse on your phone, as most smartphones have the feature built-in. It also requires minimal effort – you just need to set your phone down on a stable surface, start recording and wait.
To give your videos more character, you can add some animation, from typography to illustrations. You can even bring it to the next level by creating short skits or character animation videos. Animation is a valuable strategy for making explainer videos more enticing and creative.
People have evolved from entertaining hard-sell promotions to looking for related and real-life stories. It’s always more interesting to hear something in the story form instead of reading boring text about it.
Storytelling is likewise essential when it comes to creating videos. Try to create a powerful story to tell your message. Make it relatable to your target audience, and you’ll find that it’ll gain more traction than an ordinary promotional ad.
The best types of video content are those that can make people laugh. In fact, comedy is one of the most engaging forms of online media. If you don’t normally do it, don’t be scared to go out of your comfort zone and poke fun at different situations.
Publicity stunts are planned activities that you can do to attract people’s attention or raise awareness about a brand, product, or cause. These types of videos have a lot of potential to go viral, so make sure to unleash all your creativity here, and don’t hesitate to be bold!
The internet is crawling with amazing video content, and you’ll likely find a lot of ideas that you can incorporate yourself just by scrolling your social media.
Best of all, you have access to the number of views, likes, and engagement that videos online have garnered, which can more or less give you an idea of which themes are most attractive for your target audience.
From short skits and demonstrations on TikTok to reviews and blogs on YouTube, becoming a video content consumer yourself is the best way to find inspiration for a new video you can create.
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