Event Photography Online Portfolio Website

Event Photography Online Portfolio Website

Want to create an event photography website but not sure where to start? We’ve got you covered with this simple guide to making an event photography portfolio and jumpstart your business.

Whether you’re an established event photographer or you’re just getting started in the industry, having a strong event photography website is a crucial part of positioning yourself as a professional. In this article, we’ll walk you through how to create an amazing event photographer portfolio website using a website template, and answer some frequently asked questions.

Starting an Event Photography Business

It can be intimidating to start a new business, so we’ll break down the process of starting your own event photography business into three easily digestible steps.

Create an Online Event Photographer Portfolio

No matter what kind of photography you specialize in, you need a professional portfolio website in order for your services to be seen as a worthwhile investment. We’ll get into the details of how to create an amazing event photographer portfolio later on in this article.

Develop a Strong Social Media Presence

While it’s essential to have your own event photography website, where you can control how potential customers experience your content, the potential impact of a well-established social media presence shouldn’t be underplayed.

The object here is to build a social media presence that would allow you to funnel potential leads back to your website where they can learn more about your event photography services.

Focus on using social media as a tool to connect and build a community of peers and potential clients. With so many social media platforms, it’s important that you only choose a select few to put your time and effort into so you don’t burn yourself out by trying to post consistently on multiple platforms.

Don’t forget to link to all of your social media profiles on your event photography website and vice versa.

Figure Out Who Your Target Audience Is

Nightclubs, weddings, corporate, sports, concerts, and many other industries require event photography. So just because you’re an event photographer doesn’t mean your style will appeal to everyone.

The same goes for photographers who specialize in weddings rather than concerts or sports. That’s why it’s crucial to identify your photography niche and ideal client. The more specific you can be about your target market, the easier it will be to find them and market to them.

How To Make an Event Photography Portfolio

Now that you understand how to start your event photography business, it’s time to turn your attention to creating an event photography website that helps you stand out from the competition with these five simple steps.

Choose the Right Website Builder

Make sure you go with a website builder that has tons of high quality, professionally designed website templates that are easy to customize with no coding knowledge required. Other features to look out for are mobile optimization, SEO tools, and an online store.

Curate a Selection of Your Very Best Photos

When deciding which photos to include on your event photography website, remember quality over quantity. Only include images that fit your niche and are in line with the type of photo jobs you want to get. If you don’t have many photos that fit your niche to choose from, you could consider offering free or discounted services to local businesses, events, and friends or family.

Write a Standout About Me Page

Your potential clients want to see the human behind the camera, so take the time to let them get to know you by writing a great About Me page. Write about who you are, your educational and professional experience, and include a photo of yourself.

Include Detailed Information About Your Products and Services (And How to Book You)

You want your potential clients to feel confident in hiring you, and that means explaining to them exactly what they get when they book you for an event. Write out a detailed explanation of your photography packages, including pricing. Don’t forget to include your contact information so they’ll know how to get in touch.

Use Search Engine Optimization (SEO) So Potential Clients Can Find You

Client outreach will likely be a large part of your job as a photographer, but you also want people to be able to find you when they search for event photographers online. That’s why SEO is such an important feature to take advantage of. Use keywords that your ideal client would search for, as well as location specific keywords.

Which Event Portfolio Templates Should You Use?

The website template you choose will depend on your niche and your aesthetic as a photographer. When choosing your template, keep in mind that the goal is for your website design to bring attention to your photos rather than compete for attention. Here are a few examples of portfolio templates for different niches and event photographers who use them.

Corporate Event Photography


This grid-based template allows visitors to get an overview of your work at a glance while providing easy navigation with the expanded left-hand menu.


Amazon is a youthful, image-focused grid with a highly customizable layout to fit your unique needs.

Sports Event Photography


With its unique professional design and full-width images, Albers is a great option for event photographers who want to emphasize every detail.


Border automatically samples background colors from your images for a harmonious overview of your work.

Concert Event Photography


Order’s clean and organized grid design with expanded left menu make it an ideal choice for concert event photography.


With large photos and completely customizable gallery spacing and columns, Kiln is perfect for event photographers who want more control over their websites.

Wedding Photography


Mica’s unique grid layout is designed to help you tell stories with your images.


The parallax scroll and smooth page transitions make Slate a standout option for your event photography website.

Event Photography Portfolio FAQs

Here are the answers to some frequently asked questions about event photography.

A standard photography portfolio should have a site menu either at the top or the side. Choose one of your strongest (niche-specific) photographs to feature on your homepage, and link it to a related gallery page with more images. Your portfolio should also include important information like an About Me page, what products and services you offer, and how someone can get in touch.

There’s no hard and fast rule when it comes to the number of images you include on your event photography website, but you don’t want your potential clients to be overwhelmed. That’s why it’s a good idea to aim for no more than 15 photos per website page.

Work on having a portfolio that speaks to your target audience and the type of events you want to photograph. You should also put the effort into connecting with people who run events and other event photographers. You could even offer your services at a discounted rate in order to build your portfolio and get your name out there.

You don’t need any specific education or training to be an event photographer, but you need the right photography equipment and basic knowledge of your camera’s features. In addition to your photography skills, being a freelance photographer includes learning how to market your business and make a name for yourself in your niche.

If you want to be good at what you do, it’s all about being prepared and practicing your craft. If you’re not confident with your event photography skills yet, you may want to gain experience before you start taking on paid gigs. Keep putting yourself out there and working on improving your skills and connecting with people.

Build an Event Photography Portfolio With Format

Creating your own professional, fully customized event photography website is easy when you choose Format as your website builder. In addition to all of the amazing website templates to choose from, you’ll be able to host an online store offering physical and digital products, plus you can even partner with Format’s to handle production and shipping directly to your customers.

Just start your free trial, choose a template, start adding your photos, and you’ll have a beautiful portfolio in a matter of minutes!

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