Starting an Event Photography Business
It can be intimidating to start a new business, so we’ll break down the process of starting your own event photography business into three easily digestible steps.
Create an Online Event Photographer Portfolio
No matter what kind of photography you specialize in, you need a professional portfolio website in order for your services to be seen as a worthwhile investment. We’ll get into the details of how to create an amazing event photographer portfolio later on in this article.
Develop a Strong Social Media Presence
While it’s essential to have your own event photography website, where you can control how potential customers experience your content, the potential impact of a well-established social media presence shouldn’t be underplayed.
The object here is to build a social media presence that would allow you to funnel potential leads back to your website where they can learn more about your event photography services.
Focus on using social media as a tool to connect and build a community of peers and potential clients. With so many social media platforms, it’s important that you only choose a select few to put your time and effort into so you don’t burn yourself out by trying to post consistently on multiple platforms.
Don’t forget to link to all of your social media profiles on your event photography website and vice versa.
Figure Out Who Your Target Audience Is
Nightclubs, weddings, corporate, sports, concerts, and many other industries require event photography. So just because you’re an event photographer doesn’t mean your style will appeal to everyone.
The same goes for photographers who specialize in weddings rather than concerts or sports. That’s why it’s crucial to identify your photography niche and ideal client. The more specific you can be about your target market, the easier it will be to find them and market to them.