Top Fashion Photography Hashtags 2022

Fashion Photography and Hashtags

You’re a fashion photographer working with the hottest new fashion house, a street style photographer, or a fashion blogger, and creating content is just the first step. After that, you need to make sure your work can be found. Try using these 2022 fashion hashtags as part of your social media strategy.

fashion-ideas-23

Whether it be a style influencer showing off a new trend, or an editorial image in Vogue that inspires, the general public’s love for all things fashion isn’t going anywhere anytime soon. Luckily for you, as a fashion photographer, this means your eye for style and photography will always be in demand. 

But how can you get your work seen on social media? With hashtags, of course!

Hashtags are an essential part of brand and individual content strategies around the world. An easy way for your audience to find your content, hashtags are clickable links that group your content with other similar content and help increase your social reach to make your content more discoverable to a wider audience. 

For instance, if your photography has a strong editorial edge, you might look for hashtags that group your image with other editorial images. If you have a more street-inspired feel, you’ll look for hashtags in this genre. The goal is to get as many eyes on your image as possible, while still ensuring you’re finding the right audience that is truly interested in your work. 

If you want to start using hashtags to help you build an engaged audience, here are a few tips to get the most out of how you’re using them:

  1. Check hashtags used in the Instagram Explore page: Using the explore page will give you an idea of what hashtags are trending. If your content can get onto the Explore page you will be sure to reach a much wider audience.

  2. Use the hashtag autocomplete feature: With Instagram, you can search for accounts, places, hashtags, audio, and top-performing content. When you start typing to find a tag, the Instagram search engine will populate similar terms that you can use to broaden the reach of your content.  

  3. Follow relevant hashtags: Yep! You can follow hashtags too, not just accounts. Check out the other hashtags being used on the content you follow for inspo.

  4. Use a social listening tool: Social listening tools are powerful and give you insights into more than just the best hashtags, like campaign hashtags, popular keywords, industry keywords, and so much more.

While we highly recommend using all these tips to find your perfect hashtags, if you want to get started with your hashtag strategy ASAP, we’ve done the work for you. Try using some of these most popular fashion hashtags.

Fashion Photography Hashtags in 2022

There is no shortage of fashion content on social media, which is why hashtags are so important. Without them, your fashion content can easily get lost. Having said that, this can also happen even when you do use hashtags. In order to combat this, we highly recommend using relevant hashtags. 

Pick and choose from some of the best fashion photo hashtags we’ve listed out for you below, and you’re one step closer to finding your audience. 

1. General 

As we mentioned, when coming up with your perfect grouping of hashtags, you’ll want to use both general and more specific hashtags. While the specific hashtags will be more suited to finding you an engaged audience who enjoys your photography style, this doesn’t mean you should leave out the more general hashtags. These more general fashion photography hashtags should be your go-to choices when trying to find an audience that is just generally interested in fashion. 

#fashionphotograph #fashionphotographer #fashionphotography #instafashion #fashion #fashionstyle #fashiongram #fashionable #fashionphotographyappreciattion 

2. Editorial Fashion Photography 

Over-the-top, dramatic, and clearly styled to capture people’s attention, there will always be a place for editorial photography. And yes, that includes Instagram. While editorial photography was once reserved for the world of magazines, in today’s day and age, more than ever, editorial photography can appear online and have the same level of prestige, so don’t forget to add these editorial hashtags to your fashion photography. 

#editorial #model #modeling #fashioneditorial #editorialphotography #vogue 

3. Street Fashion Photography 

Street fashion photography is a great opportunity to capture everyday style trends combined with culture. It gives you the chance to get out, see what the everyday Jane is wearing, and snap some shots. 

You can of course do this in a city that is well known for its fashion scene like New York City, but you can also travel to new countries, or even new continents in order to get a sense of street fashion photography there. For instance, chances are, if you walk down the streets of Tokyo, you'll get a different vibe entirely than you would in NYC. Show this off with these street fashion photography hashtags in 2022.  

#streetwear #streetfashion #streetstyle #streetphotographer #streetsof__ #street #streetphotographers #streetlook

4. Portrait Fashion Photography 

With portrait fashion photography, your goal as a fashion photographer is not only to capture the style, but it’s also to capture the personality of your model. Portrait fashion photography should be very lively and stylized. You’ll definitely want to choose who you’re using as your model, and you’ll likely want to form some type of repertoire with them in order to highlight their personality and elicit certain emotions from the viewer. If you’re looking for an audience interested in portraiture, use these fashion photo hashtags. 

#portrait #portraits portraitphotography #modellife #fashionmodel 

5. Runway Fashion Photography 

Runway fashion appeals to a very specific sort of clientele. Think high-end, luxe, and largely focused on designer fashion. If you enjoy attending fashion shows and want to shoot images that allow the general public to see what is hitting the runway, this style of photography might be for you. While you won’t get too much creative freedom in terms of styling, posing, or environment, runway fashion photography can be glamorous and exciting, so be sure to share your work by using these hashtags. 

#fashionweek #runway #catwalk #highfashion #chic #designerfashion 

6. Advertising/Product Fashion Photography 

This is another style of fashion photography where you might not have as much freedom in terms of creative direction (i.e. the company/brand that you’re working for will likely have their own ideas about how they want their product posed), but you can still show off your skills and eye for fashion by sharing your images. Just be sure that you’ve used relevant hashtags so that the right audience finds your work. Hashtags like these will help. 

#lookbook #[nameofthebrandyouareworkingfor] #fashionpost #fashionrevolution #stylepost #stylefashion 

Instagram Fashion Photography Hashtags

Once you’ve narrowed down the style of fashion photography you specialize in, and you’ve used some of the corresponding hashtags (which are all listed for you above), you’ll want to get a bit more specific with your hashtags. 

Usually, this means focusing less on the style of photography and more on the subject of your fashion photography. We’ve narrowed it down to six fashion “subjects” that should help you with those more specific fashion hashtags. 

Plus these are some of the most popular fashion hashtags of 2022 in general, so using any of these will help you get your fashion images seen by all the right eyes. 


1. Selfie Fashion Photography 

Who says you have to find a model for your fashion photography? Certainly not us! In our books, you always have the opportunity to wear both the photographer hat and the model hat. This is particularly true if you’re a photographer who happens to have a good sense of style. 

If this sounds like you, you might want to add some selfie fashion photography hashtags to your captions. 

#selfie #fashionaddict #me #selfiemirror #mystyle #ootd #look #outfitoftheday

2. Influencer Fashion Photography 

Influencer fashion photography is probably one of the most popular fashion photography types seen on Instagram. If you’re posting these fashion images on IG, you’ll want to make sure you’re using hashtags that are popular but still unique enough so you don’t get buried in a sea of other fashion content. Use some of the following influencer fashion hashtags, but also don’t forget to throw in some more specific hashtags that are relevant to the image (i.e. what the model is wearing, the brand, and even the location of the shoot). 

#influencer #whatiwore #fashionblogger #blogger #bloggerstyle #influencerstyle #styleblogger

3. Travel Fashion Photography 

While you probably wouldn’t see travel fashion photography on a list of the most popular fashion hashtags in 2021, with travel slowly starting to open back up, in 2022, fashion photographers can get their inspiration from all over the world. Not only does this add something interesting to your photography style, but it also keeps your Instagram feed fresh and engaging for your audience. 

#travel #travelphotography #[thecountryyouarein] #[thecountryyouarein]style #traveling #travelgram #traveltheworld 

4. Wedding Fashion Photography 

Whether it be bridal style, wedding party style, or even wedding guest style, a wedding is always a great opportunity to show off style. While wedding photographers will likely be the ones shooting professional imagery at a wedding, this doesn’t mean you can’t combine hashtags that focus specifically on wedding fashion. 

#weddingfashion #bridal #weddingdress #bridesmaids #weddingparty #weddingstyle #weddingphotography #weddingphotographer 

5. Celebrity Fashion Photography 

You’ll likely have to be a fairly prominent photographer if you want to shoot with celebrities, but even if you are a celebrity photographer, it is still worth using hashtags on your fashion images. These hashtags will expose you to a whole new audience, will allow you to shoot imagery beyond celebrities, and could lead you to other opportunities outside of your fashion photography career. 

Also, don’t forget, popular fashion photography hashtags in 2021 might be different in 2022, so even if you do have a prominent reputation in the fashion industry, you still need to be on top of social media trends if you want to remain relevant. 

#celeb #celebrity #celebrityphotographer #celebritystyle #celebrityfashion 

6. Black and White Fashion Photography 

While black and white photography isn’t necessarily a specific photography “subject”, there are a handful of “subjects” that do fit in this photography style. Namely, boudoir photography is often done in black and white, as well as portraiture (discussed above) and high-fashion editorial (again, discussed above). 

Some of these black and white hashtags will work for general black and white fashion photography, while others will be more suited to boudoir photography. Pick and choose what works for you and your style. 

#blackandwhite #bnw #blackandwhitephotography #boudoir #boudoirphotography #blackandwhiteportrait #blackandwhitefashion #blackandwhitephoto #glamshot 

Ready to get started?

Let your fashion photography and design shine with Format.

Create your own portfolio website with Format today.

Plus, get FREE access to our exclusive Photography Business Masterclass Course

Start Your Free Trial