Hashtags are an essential part of brand and individual content strategies around the world. An easy way for your audience to find your portrait photography and any other content you post, hashtags are clickable links that group your content with other similar content and help increase your social reach to make your content more discoverable to a wider audience.
Hashtags are a part of everyday life, but here are a few tips to get the most out of how you’re using them:
Check hashtags used in the Instagram Explore page: Using the explore page will give you an idea of what hashtags are trending. If your content can get onto the Explore page you will be sure to reach a much wider audience. As a portrait photographer, look for portraits on the explore page specifically to see what hashtags they’re using.
Use the hashtag autocomplete feature: With Instagram, you can search for accounts, places, hashtags, audio, and top-performing content. When you start typing to find a tag, the Instagram search engine will populate similar terms that you can use to broaden the reach of your content.
Follow relevant hashtags: Yep! You can follow hashtags too, not just accounts. Check out the other hashtags being used on the content you follow for inspo.
Use a social listening tool: Social listening tools are powerful and give you insights into more than just the best hashtags, like campaign hashtags, popular keywords, industry keywords, and so much more.
It can take some trial and error to figure out the hashtag strategy that works for you, and the best portrait photography hashtags may shift a bit over time. As a general rule, it’s a good idea to use a mix of popular, widely used hashtags with more specific ones that may not have as large of an audience but that are very specific to your content.
We’ve made it easy to get started by identifying the most liked portrait photo hashtags of the moment. Use these to get your next portrait noticed:
#portraitphotography #portraitmood #portraitpage #portraiture #portraitfestival #theportraitpr
There are tons of different types of portrait photography out there, and one of the most enduringly popular is fashion portraiture. If you shoot this type of image, you’ll want a hashtag strategy that gets in front of photography lovers as well as fashion lovers who will be more likely to save the image. Saves are ranked highly by the Instagram algorithm, increasing the chances of it landing on the explore page.
#fashionportrait #fashionphotography #fashionshoot #fashioneditorial #portraitfashion #fashiongram
Black and portraiture will always be in style. Whether you give your portraits the monochrome treatment to achieve a grungy aesthetic or a classic, elegant look, black and white portraits can stand out in a sea of saturated color on Instagram. Try these hashtags the next time you post a black and white portrait.
#bnw #bnwportrait #blackandwhite #bnwmood #blackandwhiteportrait #monochromeportrait
The selfie has come a long way since the first awkward digital camera self portraits started popping up on MySpace. Now, self portrait photography has been elevated to an art form by photographers and other creatives. If you play both model and photographer and turn the camera on yourself to create your images, use these hashtags to get those photos noticed:
#selfportrait #selfportraitphotographer #selfshot #instame #portraitpage #artofselfportraiture
Traveling offers new, inspiring sights for photographers, and capturing the faces of locals is a dream for any portrait photographer. Travel portraits can help transport viewers to a place, helping to capture the essence of a location through the people who call it home. Tag your travel portraits with these popular hashtags:
#postcardsfromtheworld #peopleoftheworld #travelportraits #natgeohumanity #worldface #atlasofhumanity
No matter how many new advances are made in digital and mobile photography, film is as enduring as over. It has a warmth that’s hard to replicate with digital images, and there’s an instant nostalgia imbued in film portraits that just doesn’t get old. If you prefer shooting portraits the old fashion way, on film, try these hashtags:
#thefilmcommunity #filmphotographic #filmportrait #filmisnotdead #analogportrait #grainisgood
The human face is one the most popular subjects in art through the ages. Portrait photography continues this tradition. If you create portraits that would be right at home in an art book, on a gallery wall, or displayed in a home, you’ll want to get those art photography portraits in front of art lovers online. Use these hashtags to make your portraits searchable:
#artphotography #fineartportrait #artofinstagram #contemporaryphotography #portraitoftheday #streetvision
Other social networks use hashtags, but Instagram is the place where a well-planned hashtag strategy is likely to get you the widest reach. These are the top portrait photography hashtags to use on Instagram to help your audience discover your work.
#portraitperfection #portrait_society #discoverportrait #portraitvision #portrait_shots #postmoreportraits
If you shoot celebrity portraits, the best audience for those images will be fans of that particular celebrity. This applies to local celebs as much as it does to huge names known internationally. Make sure you tag the celebrity and tag their name in the caption. Additionally, try these celebrity portrait hashtags:
#celebirtyportrait #celebrityphotographer #portrait_star #portraitcentral #portraitstream #studioshoot
Wedding photographers straddle the world of event photography and portrait photography. Your target audience as a wedding photographer is likely people who are planning to get married and are looking for a wedding photographer. Everyone wants to have great images commemorating their special day, so showing people how great your wedding portraits are is a winning strategy.
#weddingportrait #weddingphotography #weddinginspo #bridalportrait #weddingmoments #weddingwire
As a family portrait photographer, your hashtags should aim to get your family portraits in front of potential clients in your geographic area. You can add a location tag to all of your images, as well as some geographically-relevant hashtags. Additionally, try these family portrait hashtags to increase the chances of your clients-to-be discovering your work:
#familyphotography #familyphotoshoot #familygoals #maternityphotography #familysessions #(yourlocation)familyphotographer
Artistic, conceptual portraits can perform very well on Instagram if they reach the right audience. From high-concept makeup and styling looks to abstract, otherworldly post-production edits, these hashtags can help get your conceptual portraiture onto the explore page:
#conceptualphotography #conceptualart #capturedconcepts #artisoninstagram #abstractphotography #experimentalphotography
Candid portraiture can have a certain rawness that is harder to reproduce in posed portraits. Candid photography is all about the authentic emotions of a fleeting moment, making it a powerful tool for storytelling and documentation. If your portfolio is full of candid portraiture, give these hashtags a try the next time you post an image:
#candidportrait #candidstreetphotography #candidpic #candidshots #candidcatches #friendsinstreets
Beauty imagery is one of the most popular categories online, with many of our feeds flooded with images of creative makeup looks, bold styling, and new beauty trends. Beauty portraiture is dynamic and endlessly inspiring, so if this is the type of portraiture you shoot, you definitely want to get your images in front of members of the beauty-loving community. These hashtags will help you do it:
#beautyportrait #beautyphotography #facebeat #wakeupandmakeup #makeupphotography #glamportrait
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