Travel Photography Online Portfolio Website

Travel Photography Online Portfolio Website

Blend your passion for photography and travel into an exciting career and attract clients with a travel photography portfolio. Here’s how you can get started.

Jet-set around the globe with your camera in hand and capture stunning world views, resorts, tourist activities for businesses to use in their travel guides and advertisements.

If this idea lights you up, we’re here to help you turn this daydream into a reality—And it all starts with a travel photography website.

A portfolio website shows prospects that you’re more than a hobbyist—it demonstrates professionalism and expertise. This guide will run you through the steps you’ll need to launch your travel photography website with templates to land you your next clients.

How to Start a Travel Photography Business

You’ve probably heard this tidbit of advice when starting a business venture—niche down.

As a photographer, there are so many avenues you can dive into, and travel photography is one of those niches that’s in high demand with plenty of growth opportunities.

You already know your way around a camera, and how to edit stunning photos that get those double-taps on Instagram, now you want to know how to get started in travel photography to build a thriving livelihood. Here’s how you can get started with your travel photography business.

  1. Shift your mindset. You’re making the jump from a hobbyist to a business owner. This small step can result in a significant mental shift in how you present yourself to prospecting clients and how you set the prices for your work.
  2. Name your business. Consider naming your travel photography business and setting up a sole proprietorship or incorporating your business at your local registry.
  3. Plan for your business. When you transition your hobby into a business, it’s important to have a plan and outline how you want to go about your business. Your goals, objectives, and financial plans.
  4. Market your travel photography services. Create an online portfolio website for your photography business and upload your images. Start using social media to market your business and portfolio website to gain awareness for your business and get more clients.

How to Make a Travel Photography Portfolio

Creating a travel photography website can feel daunting—how do you know what goes on a website, which platform is right for you, and how do you choose photos that best represent you as an artist?

Don’t worry. We’ll fill you in on these details.

There are four pages you should have on your website navigation bar:

  1. Home Page
  2. About Page
  3. Portfolio
  4. Contact

A travel portfolio is a great way to show off your knowledge and help with SEO. Since you’re starting from scratch, we’ll concentrate on the four essential pages and their content.

Home Page

First impressions are irreversible, so let’s make yours count. Consider your home page as the front door of your travel photography business; it should be clean and inviting.

From the home page, visitors should get a sense of your visual identity and photographic style. Include your company name, the type of work you do, and links to your other pages (About, Portfolio, Contact).

About Page

Writing about yourself is difficult, but we’ll help you break it down. Include a headshot of the creator. Including a photo of yourself helps build trust with your audience.

In other words, explain why you became a travel photographer, how long you’ve been doing it, and your goals as a visual storyteller. To engage the reader, weave stories into your photography bio, but keep it short and to the point.

Portfolio

When choosing photographs for your portfolio, prioritize quality over quantity.

Your collection of travel photography work will only be as strong as your weakest piece. A diverse set of photographs showcasing culture, landscapes, and adventure may be shared along with previously published images.

Contact Page

A contact page on your website is often overlooked. No need to be fancy, but keep it consistent with your site’s branding. Include ways for a potential client to contact you (email or phone number).

For direct inquiries, a form embedded on the contact page may be useful.

Travel Photography Website Templates: Which One to Use?

Now that you’ve planned out your website content choosing a website platform and template is a breeze.

Format makes it easy for creatives to build a beautiful and functional website within a matter of hours—no coding or design experience is required.

It all starts with a theme.

There are over 70 templates to choose from, but we’ll highlight some of the top themes used for travel photography portfolios to get your creative inspiration flowing.

Order

One of the most common photography website templates uses grids to display images—similar to the effect you get on your Instagram page.

Grid layouts are popular because they’re organized and visually appealing. As a photographer, it can help showcase your work well to media buyers if you sell your work primarily to be used on social media platforms.

Build your website with Order.

Sun

For more of a minimalist approach that makes an impact, Sun features a full-screen image gallery that allows your photographs to do most of the communication.

Sun makes for an excellent travel photography theme as it’s easy to navigate and places most of the screen space on your images.

Build your website with Sun.

Panorama

Panorama is one of our popular horizontal scrolling themes, designed especially for photography portfolios.

It’s perfect for landscape and nature photographs, which are common subject matters in travel photography. This theme is clean, easy to navigate, and offers an excellent visitor user experience.

Build your website with Panorama.

Travel Photography Portfolio FAQs

Absolutely! Travel photography is a great career if you love to travel around the world and photography. If you enjoy exploring new places and capturing the beauty of each locations’ people, environment, and culture, travel photography is a great choice.

One of the exciting opportunities of creative careers and the digital age is that there is so much versatility in the ways you can earn a living. You can sell your photos on stock image websites, sell licenses directly to brands, work alongside a photography agency, sell editing pre-sets, sponsorships, and affiliates, and teach your skills.

When you’re starting in your career and trying to figure out how much you should charge for your work, you need to consider your overhead costs, including:

Your camera and lens gear

Insurance for your equipment

Marketing expenses (website and marketing efforts)

Editing software

Travel expenses

To be successful in this field, you’ll need to understand how to price your work so that it’s sustainable for you to pursue. We have a detailed guide on how to price your photography to help you navigate this field.

Annual salaries for travel photographers ranging as high as $136,500, and the average range is $30 – $89, 500, according to ZipRecruiter. As you can see, there’s a wide range in salaries here because there’s more than one way to earn money as a travel photographer. 

Aside from having photo and editing skills, let’s get into the nitty-gritty of the skills that will be useful in running a successful travel photography business.

Expert Planning – When you travel to a new destination, you have a limited time to capture the images you want. You’ll need to plan: scout locations, figure out transportation, check the weather, and know when golden and blue hour strikes in your geographical location. 

Storytelling – Good storytelling boosts our feelings of empathy and trust, which motivates us in positive social behavior. Mastering the art of storytelling can help you with thoughtful composition and selecting subject matter to personalize your style of photography. 

Confidence – Confidence is considered a soft skill related to how you interact with people and how you produce work. When you’re immersing yourself in other cultures and visiting unique destinations, you’ll gain the confidence to approach strangers to take photos. This means stretching yourself past your comfort zone and truly getting to know yourself better to exude this sense of self-assurance.

As a creative business, you have to rely on your marketing skills, which means spending time uploading your photos to social media and networking with businesses related to the travel industry.

Another powerful tool in attracting new clients is building a travel photography portfolio website that’s search engine optimized (SEO).

Websites are more than just a home for your work and thoughts on the creative process. Search engines like Google are always looking for ways to provide users the best answers to their search inquiries, which is why optimizing your site for search engines is so important for having prospects come to you.

Build A Travel Photography Portfolio With Format

Traveling to many different destinations will keep you on your toes and expand your skills as a photographer, and you’ll need a website that can keep up with you.

Format helps creatives showcase their best work by making website design and marketing easy. As your work continues to evolve, you can easily update your website and post blog updates to your followers.

Create your own portfolio website with Format today.

Plus, get FREE access to our exclusive Photography Business Masterclass Course

*Promotion valid until November 30, 2022 at 11:59 p.m. PST. Promotional discount off the subscription price of a new Basic, Pro, Pro Plus, Workflow or Bundle annual plan can be applied at checkout with code CYBER60. Discount applies to the first year only. Cannot be combined with any other promotion.