Makeup Artist Online Portfolio

Makeup Artist Online Portfolio

Whether you're new to the game or an established artist, this guide to creating a stunning makeup artist online portfolio can help boost your online presence and your career.

Unlike in most professions, makeup artists can't exactly rely on a resume or a CV to land a job. Even with stellar recommendations and testimonials, most clients want to see actually what a makeup artist is capable of before entrusting a project in their hands. 

This is where a professional portfolio comes in—when you exhibit your past work, you can show potential clients your talents, capabilities, and experience. With an online portfolio, you expand your reach tenfold, allowing your work to be accessed and shared all over the world. But what does it take to put together a stunning portfolio website? 

From your online portfolio main page down to the smallest details, let's take a look at how you can nail a makeup artist's online portfolio.

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How to Edit a Professional Makeup Portfolio

Whether you're putting together a physical portfolio or a digital one, here are three important things to keep in mind:

Choose Your Photos Wisely

A portfolio website is a place to display your very best work. Always aim for quality over quantity by narrowing down your samples to 10 to 15 pieces that really exemplify your talent and brand. 

Also, remember that first impressions last! When organizing your photos, make sure to make the first photo on your portfolio your strongest piece. Use your second best photo in the last spot, so that you leave a lasting impact even after they've left your website.

What makes a great photo? Always choose high quality, high-resolution photos with ample lighting. Put work done for big brands and publications, well-known photographers, and influential models at the start of your portfolio, and work done with lesser-known folks in the middle. Once a client sees that you've worked with major players in the beauty industry they won't need to scour your website for any more proof of your legitimacy!

Keep Things Organized

Are you something of a jack of all trades? Can you do looks for weddings, high fashion shoots, commercial projects, and even theatre and cosplay? A diverse portfolio can help you build a more diverse clientele.

However, you can't just display all your work willy nilly. You need to keep your portfolio organized into separate pages and galleries so that different clients can easily find what they need from you. 

So, if you have a bride-to-be on the lookout for a makeup artist for her wedding entourage, she should be able to find your weddings page and easily scroll through photos of your past wedding looks there.

Don't Be Afraid To Talk About Yourself

In your About page write up, it's vital to detail your experience as an artist by talking about your academic background, internships, and high profile projects you've worked on in the past.

But this doesn't mean it has to be all business. Don't be afraid to talk about yourself on a more personal level too. Familiarity breeds trust, so let potential clients know you as a person, not just as a makeup artist. Talk about your interests outside of makeup artistry, but also try to find a way to link it all back to your work. For example, you could talk about your interest in graphic design, doing commissions for tattoo work, or your small skincare business.

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Makeup Artist Online Portfolio Tips

With tons of websites and portfolios up on the web, you need to be sure your portfolio stands out. Here are three tips for maintaining a solid portfolio website:

Learn Basic Photography and Editing

While you can ask for closeups and headshots from most photographers, it's good to document your looks on your own terms too. before your model leaves the makeup chair, try to snap a photo with a DSLR or a photo with a high-quality camera. If you've studied at least the basics of photography, you'll know enough about properly lighting and composing your subjects for portfolio-worthy photos.

Learn how to use photo editing software too so you can tweak the exposure and color temperature of your photos, as well as edit out any impurities. Try to keep your editing to a minimum though since you don't want to misrepresent yourself with overly touched-up images.

Start a Blog/Vlog

A blog is a great way to let readers in on your creative process and your progress as a makeup artist. It's also an excellent way to drive up your search engine rankings!

A vlog can do pretty much the same thing, with the advantage of gaining you a lot more followers. These days, video is king and video content creators earn a ton of money from talking about their lives, reviewing products, and participating in all sorts of challenges and trends.

Integrate Your Social Media Sites

Never forget to integrate your social media accounts into your portfolio website. No matter how memorable your portfolio is, people get bombarded with information on a daily basis. By giving people the opportunity to follow you on Instagram and Twitter, you can continue to make your presence felt!

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Ideas to Inspire Your Makeup Artist Portfolio

New to the industry? These ideas might help new artists build up their portfolios.

Practice on Friends and Family

If you don't have enough experience to build a solid portfolio, invite friends and family to model for you. Find a photographer friend, brainstorm a few concepts, and spend a day making up friends and staging a photoshoot for your portfolio. You could also offer to do makeup at your friends' weddings, speaking engagements, and other events.

Follow Other Makeup Artists

While some artists are just plain lucky, oftentimes, makeup artists make it big because they know how to strategize, network, build their brand, and put in the work. Seek out the best in the business and follow them on social media, study their websites, and even reach out to them for advice.

Try a Makeup Challenge

Running out of photos to post? Find any one of the hundreds of makeup challenges floating on the internet and pick one to follow religiously. With prompts and some structure, you can create a diverse portfolio in a matter of weeks.

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Build a Professional Makeup Artist Portfolio

Ready to build a portfolio website? With Format, you can create a makeup artist online portfolio in just six simple steps:

  1. Sign up for a free trial. For 14 days, you can enjoy Format's website builder free of charge—no credit card required.

  2. Pick a template. With dozens of templates to choose from, makeup artists can build the perfect portfolio website to complement their brand. Don't worry about changing your mind later on, as Format makes it easy to switch templates down the road.

  3. Upload photos of your work. Show off your artistic talents by uploading 10 to 15 photos of your most stunning makeup looks. Afterwards, you can choose which looks to display on your homepage, as well as organize each look into separate pages and galleries.

  4. Edit your website. Edit your menu bar, add an About page, a CV, a testimonial page – the possibilities are endless.

  5. Personalize your website. What is your specialty as a makeup artist? What is your brand? Show clients who you are by customizing your website header and adjusting your background colors, fonts, and logo.

  6. Take it a step further. Format gives users a range of special add-ons, from a blog to an SEO Editor. You can also run an online store for makeup products, skincare items, and merch!

Makeup Artist Portfolio FAQs

Still a bit confused? Check out these three frequently asked questions about building an online portfolio.

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Build Your Makeup Artist Portfolio Today

With Format, you can create a professional website that represents everything you are as an artist. Sign up now and get a 14-day free trial, then continue using Format for just $7 a month afterwards.

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