Build a Great Portfolio to Get More Clients
Building a great online photography portfolio is the most important part of how to get more photography clients. It’s the first place potential clients will go when they are trying to learn more about you, and it will inform their decision on whether to hire you.
Since it plays such an important role in finding photography clients, it’s essential you choose the right platform for your portfolio.
Find a Good Website Builder. Thankfully, there are website builders designed specifically for photographers—and the right online portfolio can help you get more clients. A great website builder can provide all the tools you’ll want, without the stuff you don’t need. This makes it as easy as possible to get your online portfolio up and running—and then you can get down to the business of finding photography clients. One thing to keep in mind: you should choose a website builder that offers a free trial so you can see if it works for you and your needs. For some help, check out our complete guide on how to build a photography website.
Optimize Your Portfolio. Now that you have your online photography portfolio up and running, it’s time to talk about how to optimize it. If you do it right, your portfolio can play an important role in how to get photography clients.
Add a blog to your portfolio. This will help establish you as an expert, and can boost your search rankings as well.
Posting video can be a great way to set yourself apart from the competition and be a value-add to customers looking for video and photo services.
You want to make sure your prospective photography clients can find you! Bone up on SEO; some online portfolios have SEO tools built right in.
Include a pricing page. If a client is trying to decide between multiple photographers, and your site doesn’t provide pricing info, they probably aren’t going to contact you to find out your prices. They’re more likely to just move on to the next photographer on their list. So make things as easy as possible for clients; always try to include all of the information you think they will be looking for.
Curate your portfolio so it features only your best work. It can be tempting to show off endless galleries of photos to highlight your vast experience. Remember: potential clients probably won’t spend a ton of time on your site. So if there are too many images, you never know which ones they are going to see. Instead, whittle it down to the photos you are most proud of—the ones that will really blow clients away and convince them to hire you.
For more tips on how to use your portfolio to market your photography business, check out this guide.